Vertical Booking Launches Upgraded Booking Engine Tool Kit

PORTLAND, Ore., June 13, 2017 — Vertical Booking, a recognized leader in global reservation technology, launches the company’s new Booking Engine Tool Kit designed to assist hoteliers in achieving higher conversion of direct bookings on their hotel’s website.

“We understand that booking direct translates into higher profitability,” said Alberto Guadalupi, CEO of Vertical Booking Group. “Our upgraded Booking Engine Took Kit offers a suite of options engineered to help hotels increase profitability.”

The Vertical Booking Recovery Strategy is designed to increase booking conversion by catching customers that didn’t complete their reservation. Our OTA rate Comparison Pop-up, Competitor Rate Checker, and Google Enhanced Direct Rate Optimizer are designed to reassure the customer they’re getting the best deal.

“Competing with the OTAs is an uphill battle, but our Secret/Locked Deals, Alternate Offers, and Persuasive Tag Messaging enable hotels to provide attractive options to separate their offer from the competition,” said Mark Lewis-Brown, CEO/President of Vertical Booking USA.

Coming soon, the Vertical Booking Customer Review Center module will help hoteliers manage their online reputation in the same powerful platform they use to manage their channels and bookings.

Vertical Booking will be exhibiting at the HITEC Hospitality Conference in Toronto, ON, Canada, from June 26-29, 2017. Stop by booth 634 to learn how Vertical Booking can help you optimize distribution at your property.

About Vertical Booking

Representing over 4,900 hotels, Vertical Booking is a global reservation technology company that meets the needs of chains and independent hotels by optimizing distribution for revenue management. Founded in 1999, Vertical Booking is present in 102 countries, translated into 29 different languages and usable in all currencies, with offices in Italy, France, the United Kingdom, Brazil and the United States. Known for its agility and scalability, Vertical Booking’s innovative technology solutions include a central reservation system for GDS/IDS distribution, a robust booking engine including a spa and gift certificate platform, a channel management system, a destination management system and reservation call center services. /

Watch the Vertical Booking Welcome Video


Media contacts

Silvia Lazzari
Vertical Booking
+39 035 23 23 66

Mark Lewis-Brown
Vertical Booking USA
+1 505 263 6128

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SOURCE Vertical Booking

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