Vapor Industry on the Rise While Others Plummet

With hundreds of large-name retail stores closing their doors at a rapid pace, it is hard to contemplate that traditional retail shopping in years to come may no longer be a part of our traditional ways. The majority of the retail brick and mortar stores that are closing down are big brand names. These stores are unable to sustain/compete, and it all seems to stem from mass e-commerce sites. When you are paying tens of thousands of dollars a month in just the “simple things,” like lights and air conditioning, you must have a steady flow of traffic daily. These big box brick-and-mortar retailers simply cannot maintain the traffic they once did. When times were simpler and the thought of ordering online with next-day delivery was in its infantile state, retailers were still booming, with no concern of decline. It cannot simply be stated that the internet is the sole reason for the failures this industry sector is facing on an epic proportion, but it is definitely a major key contributor.

There have been many reports as of late, from some of the biggest names in retail announcing the closing of their doors. Many of their large brick-and-mortar locations are shifting all efforts to e-commerce. Not only are the big department stores trimming some fat, but smaller retailers are all dropping mass quantities of brick-and-mortar locations as well. Unfortunately, the list goes on and on; the retail industry is facing mass store closures like never before, not even compared to the 2008 recession numbers. At this point in 2017, the country has seen more store closings than the entire year of 2008, according to research done by a CNN brokerage.

But why, then, would the Vape industry be on the rise? There is a plethora of reasons; here are a few. From the inception of this industry, there has been an exponential growth of up to almost $7 billion in revenues within just a couple of years, with no indications of slowing down. The Vapor industry is projected to surpass Big Tobacco in sales by the year 2023, as some reports have shown. How can retail brick-and-mortar Vapor stores be able to keep their doors open, while so many others close? That is a multi-faceted question that would entail a multi-faceted answer. The long and short is simple: So long as smoking cigarettes are around, there will be a need and outcry for premium trusted E-Liquids from quality brands. The search for the best-tasting, highest-quality and most-consistent E-Liquids will continue to be a huge driving force of patrons into their local brick-and-mortar vapor store locations. People are becoming more and more knowledgeable and conscientious on what they are consuming; that is causing more hesitation to purchase possible shady products from random online e-commerce sites.

Due to the infancy stages of the vapor industry, most consumers do not know what they like or what are their favorite brands. This is why there is a high demand for retail brick-and-mortar vapor stores globally, hence the reasoning for companies such as Premier Vapor® deciding to offer franchise opportunities to expand quicker in cities across the country, because of the high demand for quality products. Reports indicate that only 5% of smokers have even made the switch to vapor products. This is the reasoning why e-commerce is not a viable option: Consumers simply do not know what they want and need the one-on-one customer service experience in order to find what works best for them.

Shopping for vapor products is not as simple as purchasing a computer part or a simple product that is well-known, have used and trust the brand on that particular e-commerce site. Shopping for vapor products is a much more intimate transaction due to the vast options that are available to customize the user’s experience, in order to satisfy the needs of consumers, this intimate transaction must take place face-to-face for a high success rate and a happy shopper. This would be consistent with the demand for more quality vapor stores nationwide. There will likely continue to be a huge economic upswing filling empty retail spaces across the nation, with respected vapor store brick-and-mortar brands opening at a rapid pace.

In contrast, while the massive big box retailers are closing and vacating storefronts, it is highly probable that you will see top Vape store brands filling the voids. Vapor stores can expect the added benefit of great retail locations for reduced lease prices as well. Traditional retail shopping is not going extinct; it is just going through an evolutionary process that can be expected to grow and become even better than before.

In conclusion, while hope seems to be lost for many brick-and-mortar outlets nationwide across all industry sectors, the vapor industry is seemingly keeping traditional shopping methods and experiences intact. This is important and a core fundamental value as a people. All is not lost when it comes to traditional shopping, and it is exciting to see more innovative technology-driven industries, such as the vapor industry, fill empty strip malls across the country.


Premier Vapor
9160 Forum Corporate Parkway, Suite 350
​Fort Myers, FL 33905

Source: Premier Vapor