“I am thrilled to have Todd join our team,” said Anders Ekman, Chief Executive Officer of V12 Data. “His leadership and ability to refine and hone execution will be key in our efforts to drive increased revenue, productivity and profitability for V12 Data and our clients.”
Todd has over 20 years of marketing strategy and analytic experience focusing on designing and directing research projects across direct marketing, credit and retail industries resulting in incremental revenue and profit. His previous positions include leadership roles at Pear (a division of Customink.com), Datalogix, and IRI. While serving in these roles, Todd developed deep industry knowledge working with a wide range of statistical techniques to develop and enhance strategic marketing initiatives and optimize marketing program spend at a customer level. Todd earned a B.A. in mathematics from Boston College and an M.S. in applied mathematical science from DePaul University.
“Data and people-based marketing insights is a big focus as companies strive to enhance their competitive advantage in today’s marketplace,” said Todd. “V12 Data’s leading position as a marketing and data analytics powerhouse makes this an exciting time to join the V12 Data team and help drive game-changing impact for our clients.”
About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer.
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SOURCE V12 Data