Urban Music Superstar Yandel Launches New App Powered By escapex


NEW YORK, June 22, 2017 — Urban music super star, Puerto Rican performer and music producer, Yandel, today announced the release of his brand new mobile app in conjunction with escapex. The groundbreaking app will give fans a deeper look into the life of the Grammy winning artist.

“My fans mean the world to me and my new mobile app will enable me to interact with them directly like never before,” said Yandel. “I hope to see one of you in Miami on July 6th!” 

The new app is a powerful tool that will allow fans to directly interact with Yandel like they never have before. To celebrate the app’s launch, Yandel is inviting a lucky winner and a guest to attend 2017 Premios Juventud which will be broadcast by Univision and takes place at the Watsco Center in Miami on July 6, 2017. Fans can sign up for the contest directly through the app, which is available for free download now at the iTunes and Android stores. The app also offers an enhanced super fan subscription experience.

“We are excited to team up with a star like Yandel,” said escapex General Manager Joe Cuello. “Yandel is known for his love of his fans and we are honored to help him connect and more closely interact with the social media base he has created.”

About Yandel:
Yandel began his career in 1995.  Having been a bona fide superstar in a solid fifteen-year career with the duo of Wisin & Yandel, he took a new turn as a soloist in 2014. In October 2014 Yandel became the first artist of his genre to record a TV special for the prestigious network HBO Latino.  He also recorded a new track, “Marcando  Territorio,” for Catch the Throne: The Mixtape Vol. 2, the mixtape soundtrack featuring multiple artists for HBO’s megahit series Game of Thrones.   

Some Yandel’s most recent accolades include: one Latin American Music Awards for “Album of the Year” a BMI Award for “Encantadora” and he is a finalist in 4 categories for this year’s Billboard Latin Music Awards (Latin Rhythm Album of the Year – Solo, Latin Rhythm Album of the Year – Dangerous, Tropical Song of the Year – Imaginar and Latin Rhythm Song of the Year – El Perdedor).  Earlier this year, he also received Premio Lo Nuestro, an iHeart Radio Music Awards nominations and his video “Nunca Me Olvides” was nominated at the 2017 Berlin Music Awards.  On June 11th he was honored by the National Puerto Rican Day Parade with the “Trailblazer of Music and Arts” recognition. 

About escapex
Headed by mobile technology experts and entertainment industry leaders, escapex develops advanced mobile solutions to provide celebrities and social influencers like athletes, actors, models, comedians, and other creators with a direct connection to their audiences, greater control over their content, and the monetization of social engagement through e-commerce and in-app advertising. For fans, the apps deliver streamlined access to content, including key social media feeds from Facebook, Instagram, and more. The platform also features a proprietary loyalty program that rewards users for spending time on the apps and interacting more closely with influencers.

Contact: John Vlautin, jv@spinlab.net

 

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