TUNE Named To New App Attribution Partner Program with Google; Collaboration To Deliver Industry-Leading App Measurement

SEATTLE, May 17, 2017 /PRNewswire/ — TUNE, the industry leader in mobile marketing solutions, announced a collaboration with Google to help app marketing professionals reliably measure mobile advertising performance. Together the two companies will continue to work together to guarantee more reliable and consistent performance data is available to customers who rely on TUNE to manage complex mobile marketing campaigns.

Announced today on-stage at Google I/O, the annual developer-focused festival held in Mountain View, CA, TUNE was officially recognized by Google as an App Attribution Partner. This collaboration will further ensure TUNE customers can quickly and easily integrate Google ad data when using the TUNE Marketing Console for advanced app attribution and analytics tracking. TUNE offers advertisers and marketers access to a suite of integrated mobile measurement and engagement tools that make attribution and ad engagement tracking across the entire customer journey easy and accurate.

“I’m thrilled to formally expand our relationship with Google,” said Peter Hamilton, CEO of TUNE. “The unique value Google brings to the table enables us to provide our advertising and marketing customers with access to rich data they can use to optimize campaigns for maximum impact. I love how well our product and engineering teams collaborate together and know it’s going to be very productive moving forward.”

For more information about the TUNE Marketing Console, please visit: https://www.tune.com/solutions/tune-marketing-console/

About TUNE
TUNE delivers innovative marketing solutions that help marketers and their partners effectively manage campaigns, engage the right audiences, optimize ad performance and grow their business. TUNE’s solutions are trusted by the top-grossing mobile marketers, the largest advertising platforms and the world’s most innovative brands. Headquartered in Seattle, Washington with over 350 employees in nine offices worldwide, TUNE solutions are used by Expedia, Sephora, CVS, Subway, New York Times, Line Corporation and more. For more information visit: www.tune.com.

 

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SOURCE TUNE

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