Trusted has numerous features that enable a superior user experience for both parents and providers, including in-app messaging, geolocation services, secure in-app payment and live video streaming during bookings with a camera the caregiver brings to the home. Parents choose a time and date they need services and then pick from a list of available caregivers, all interviewed, background checked and W-2 employed by Trusted. The app also offers 24/7 concierge support from a team of real-life moms.
Anand Iyer, founder and CEO of Trusted, created the service out of need as a new parent living in San Francisco: “My wife and I quickly found ourselves disappointed by the lack of resources available for high quality child care. It became my mission to create a superior platform that could eliminate the unnecessary stress that goes into booking a sitter or nanny. My team and I are so excited to bring Trusted to New York City – one of the greatest, and busiest, cities in the world. We can’t wait to work hand-in-hand with the City’s vast pool of talented providers to help parents feel at ease leaving their children, whether they are going to the office or simply want an evening out.”
The app has been particularly popular with young parents. Millennials in metropolitan hubs such as New York City, San Francisco and Los Angeles are now beginning to enter a new phase of their life: parenthood. The greater New York City area alone has roughly 1 million households with at least 1 child under the age of 18. Recent research shows that in 70% of millennial households, both parents work. This has spurred an increased demand for high quality, flexible and easy-to-book childcare in and near major cities.
Rick Witham and his wife Christen began using the app the very first day it launched In San Francisco. Two years later, the family still uses Trusted on a daily basis, often to rebook the same sitter. Finding the app was a game changer for the Witham family, who was struggling to find someone they felt comfortable caring for their daughter, “After our first daughter was born, my wife and I started looking for child care, but the process quickly proved extensive and frustrating. It was important to us that we find someone who was very reliable and well-trained. After countless interviews with nannies, sitters, agencies and services, we still couldn’t find the right fit. Upon learning about Trusted, we were immediately interested: we loved the background checks, the extensive vetting process and how easy it was to use. Plus, a great caretaker was guaranteed to show up, even if a sitter had to cancel last second. Most importantly, we’ve found great sitters through Trusted. As one can expect, we went into our first booking a bit skeptical. Cue Cassie, our first ever-Trusted sitter, who instantly connected with us and our daughter, and was very warm and knowledgeable. She really over delivered. From that day on, we’ve been Trusted fans.”
Once a caregiver completes the vetting process and is onboard, Trusted offers superior benefits to all of its providers, including worker’s compensation, general liability insurance, a tuition reimbursement program, and even quarterly “Townhall” meetings, which serve as an opportunity for providers to receive additional training and potentially increase their monetary value to customers. Interested sitters and nannies can sign up via the website.
The New York debut coincides with the launch of Trusted at Work, which brings the best of Trusted as a corporate benefit. Employers have the opportunity to partner with Trusted to offer backup child care, in-home child care, or on-site child care to entice and retain employees, while enjoying tax advantages and limiting absenteeism.
The Trusted app is available now for a free download on iOS and via web for Android. You can also sign up to be notified once service begins in your zip code, if not already available.
Trusted offers parents the ultimate child care experience. Using the app, parents can quickly and easily find and schedule vetted, trained, and highly qualified child care providers. Created by parents, Trusted offers peace of mind and convenience to busy parents searching for quality child care. Trusted is based in San Francisco, with a new office in New York City, and backed by leading investors including Slow Ventures, CrunchFund, Compound Ventures, Great Oaks Ventures, Bullet Time Ventures, KPCB Edge as well as angels such as Naval Ravikant (AngelList) and Semil Shah (Haystack). Visit the website to learn more: https://usetrusted.com.
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