The Art of Shaving Launches Bourbon Inspired Collection in Celebration of Kingsman: The Golden Circle


NEW YORK, Aug. 15, 2017 — The Art of Shaving is pleased to announce its collaboration with 20th Century Fox and MARV Films’ highly anticipated film from director Matthew Vaughn, “Kingsman: The Golden Circle”, which releases on September 22, 2017.  In partnership with the movie, the brand is launching a limited-edition Kingsman: The Golden Circle Bourbon Shave Collection that features Bourbon Amber scented shaving products and Kingsman branded shaving hardware. The Art of Shaving is also introducing a Kingsman Experience in its many Barber Spas, which includes an express facial, a Royal Shave, and a scalp treatment.

As the second film in the popular “Kingsman” franchise, “Kingsman: The Golden Circle” introduces a new allied spy organization into the Kingsman universe – the U.S. Statesman. In a new adventure that tests their agents’ strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy and save the world. “Kingsman: The Golden Circle” stars original cast members Colin Firth, Taron Egerton, and Mark Strong, and introduces new cast members Channing Tatum, Julianne Moore, Halle Berry, Pedro Pascal, Elton John and Jeff Bridges.

“The Kingsman franchise has taken the idea of the modern gentleman from the big screen and turned it into a tangible lifestyle that guys feel inspired by and want to partake in,” said Todd Brisky, The Art of Shaving Managing Director.  “The Art of Shaving has always been about inspiring and enabling men to elevate their grooming routine from a chore to a cherished ritual. It was a very natural fit to partner with the Kingsman franchise to develop a new sophisticated grooming collection befitting the Kingsman gentleman.”     

Drawing from the key role of Bourbon within the film’s narrative, the Kingsman: The Golden Circle Bourbon Shave Collection features a Bourbon Amber aroma that blends a rich, woody base with a warm, vanilla heart. The collection is well suited for the modern gentleman looking to elevate his grooming routine to a grooming ritual with a range of products:

  • The Pre-Shave Oil is formulated with a blend of botanical ingredients and essential oils that is suitable for all beard types
  • The Shaving Cream is formulated with essential oils and extracts from natural origins that hydrates your hair for shaving and leaves your skin feeling smooth
  • The After-Shave Balm is a blend of moisturizers and essential oils that help deliver hydrated skin

“The Kingsman are the epitome of sophistication and intelligence,” said Zachary Eller, Executive Vice President, Marketing Partnerships, 20th Century Fox.  “Grooming and style play a starring role. The Art of Shaving was a great partner to help us bring this to life. We’re excited for the Kingsman Collection.”

Director Matthew Vaughn can confirm that, “A Kingsman agent knows how to deal with close shaves!”

The Kingsman Collection items will available in The Art of Shaving retail locations in the US, Russia, and the Middle East and online at theartofshaving.com starting in mid-August.          

“KINGSMAN: THE GOLDEN CIRCLE” IN THEATERS SEPTEMBER 22.  © 2017 Twentieth Century Fox Film Corporation.  All rights reserved.    

ABOUT THE ART OF SHAVING:
The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize –, essential oil based grooming products, high-end shaving instruments, and global retail network. What started from one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops with many boasting Barber Spas, a unique masculine service concept that combines traditional barber services with essential oil facial treatments. The Art of Shaving is also available online at www.TheArtofShaving.com and at fine retailers’ online stores.

ABOUT “KINGSMAN: THE GOLDEN CIRCLE”:
Kingsman: The Golden Circle is Matthew Vaughn’s highly anticipated follow-up to the hit 2015 film Kingsman: The Secret Service and will be released in cinemas worldwide from September 2017. Returning cast members Colin Firth, Taron Egerton, Mark Strong and Edward Holcroft will be joined by an incredible host of names including Channing Tatum, Julianne Moore, Halle Berry, Pedro Pascal, Elton John and Jeff Bridges. Kingsman: The Secret Service introduced the world to Kingsman – an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden Circle, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organization in the US called Statesman, dating back to the day they were both founded. In a new adventure that tests their agents’ strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy, in order to save the world, something that’s becoming a bit of a habit for Eggsy…

Kingsman: The Golden Circle is written by Jane Goldman & Matthew Vaughn, based on the comic book “The Secret Service” by Mark Millar and Dave Gibbons.

ABOUT MARV 
Matthew Vaughn is a leading British filmmaker who has produced, written and directed an impressive array of films. Vaughn began his career as producer with Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch, which starred Brad Pitt and received wide acclaim. Through his production company, MARV Films, Vaughn debuted as a director with Layer Cake, which starred Daniel Craig. Vaughn followed that up by directing and co-writing with his writing partner Jane Goldman, Stardust, which starred Robert De Niro and Michelle Pfeiffer. In 2009, Vaughn produced Harry Brown, which starred Michael Caine. 2010 saw Vaughn producing and writing The Debt, which starred Helen Mirren and Jessica Chastain, and directing, producing and writing Kick-Ass. In 2011, Vaughn wrote and directed X-Men: First Class, wrote 2014’s X-Men: Days of Future Past and produced Eddie the Eagle starring Hugh Jackman in 2016.  2014 also saw the debut of Kingsman: The Secret Service, written, produced and directed by Vaughn, with its follow-up Kingsman: The Golden Circle set to release in September 2017.

SOCIAL :
@KingsmanMovie /#Kingsman
@TheArtofShaving / #ThePerfectShave

 

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SOURCE The Art of Shaving

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