LOS ANGELES, May 17, 2017 /PRNewswire/ — Sports Crate™, the officially licensed subscription crate of the MLB, today announced its partnership with baseball card maker Topps, the exclusive trading card partner of Major League Baseball. With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate along with Topps will provide fans with exclusive baseball cards in each month’s crate.
This collaboration also includes a special limited foil board set that will be randomly inserted in ten percent of Sports Crate team-focused subscriptions, making them highly sought after by collectors and fans alike.
“Trading cards hold timeless memories for fans and we are excited to partner with Topps to bring these exclusive Topps® Sports Crate Baseball cards directly to them,” said Doug Wadleigh, SVP and GM of Sports Crate. “We’re giving fans an added thrill to unwrap within their monthly unboxing experience.”
“Sports Crate offers a unique fan experience and we’re excited to have Topps be a part of it,” said Clay Luraschi, Topps VP of Product Development. “It’s a natural fit.”
Sports Crate, is set to launch this month with 10 teams initially, providing fans of the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals and Texas Rangers with exclusive apparel, collectibles, experiences and more every month.
The trading cards will debut in May’s “Bringing the Heat” themed crate, which focuses on each participating team’s pitchers. Star players who will be featured include Noah Syndergaard, Justin Verlander, Clayton Kershaw, Cole Hamels and Rick Porcello.
2017 Topps® Sports Crate Baseball cards will have two different sets of numbers, with the first set featuring one card for each team. The complete master set corresponds with the second number and has 50 cards.
Sports Crates are currently available on a first-come, first-serve basis and are limited to ensure their collectability. Sports Crates start at $39.99 per month and a five-month Season Pass subscription, which includes an exclusive MLB figure, is available for $179.99 per season. For more information, please visit www.sportscrate.com.
About Sports Crate
Sports Crate is a division of Loot Crate™ focusing on developing subscription products of officially licensed goods, apparel and curated VIP experiences celebrating professional sports and sports entertainment leagues and associations. Sports Crate is the official subscription product of Major League Baseball.
Founded in 2012, Loot Crate™, partners with the largest movie studios, game companies, comics publishers, professional sports leagues and talent to deliver monthly themed mystery crates to fans, which we call Looters, around the world. More than just a branded crate of licensed apparel and collectibles, Loot Crate™ is committed to curating and creating an inclusive membership experience, offering fans exclusive merchandise, unique experiences and fan-focused content every single month to unite fan communities in their fandom. Loot Crate was ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000 as well as #1 on Deloitte’s Fast 500 list for 2016. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com and for sports subscriptions please see www.sportscrate.com.
About The Topps Company:
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps’ leading sports and entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps’ app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star Wars℠: Card Trader, has been a hit with millions of fans around the world. Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop, and Bazooka® bubble gum. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.
Director Corporate Communications
MWW for Sports Crate
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SOURCE Sports Crate