Shapiro+Raj Hires Muhammad Asim as Managing Director

CHICAGO, May 22, 2017 /PRNewswire/ — Shapiro+Raj, the sixth-largest independent insights and inspiration company in North America, announces that Muhammad Asim has been hired as Managing Director of its Health and Wellness Practice (HWP) in Chicago.

Muhammad was previously SVP and Head of US Operations at Purdie Pascoe, a full-service healthcare market research agency where he was responsible for growth and strategic direction of the company.  Prior to that, he spent 10 years at Ipsos where he led the Medtech team, contributing to triple digit revenue growth during his tenure.

“We are excited to have an associate with his caliber and level of experience join us.  Muhammad has an integrated view of research and insights and is a strategic thinker, two qualities we value at Shapiro+Raj,” said Margaret Mueller, President.  “Muhammad’s energy will continue the momentum we have been building over the past few years.”

As Managing Director of the Health Wellness Practice (formerly known as CarbonSix), Muhammad will lead the pharmaceutical and healthcare focused client teams in the Shapiro+Raj Chicago office.  Given his deep expertise in traditional pharmaceutical and medical devices, Muhammad is tasked with continuing the significant double-digit growth of the Health and Wellness Practice and accelerating that growth in 2017 and beyond.

“After having worked for a high-growth company like Ipsos and a more entrepreneurial environment at Purdie Pascoe, it’s going to be great balance of both for me at Shapiro+Raj.  I feel like I am in the right place, at the right time, to make a big impact and that is incredibly exciting,” said Asim.

Muhammad graduated Cum Laude from Vanderbilt University with a degree in Human and Organizational Development.

For more information on Shapiro+Raj visit

About Shapiro+Raj
Shapiro+Raj is the sixth-largest independent insights and inspiration company in North America. Our mission is to help Fortune 500 clients find new and different ways to grow their brands in today’s continually reshaping landscape. We have integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do. The results are powerful commercially viable insights that identify new pathways for growth. Headquartered in Chicago, the firm has offices in New York, Dallas, and Pune, India. 


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