“With every interaction, the bar is high for brands to exceed customer expectations,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “To win customers and earn loyalty, marketing is headed towards being on-demand while also being relevant – responding to customers at the moment they’re needed with pin-point accuracy. In our view, SAS’ positioning as a leader in this report reinforces our commitment to investing in technologies to radically personalize the customer experience – particularly with SAS Customer Intelligence 360 and SAS Real-Time Decision Manager.”
Real-time interaction management (RTIM) is a rapidly growing area of marketing technology that helps brands create a personalized experience necessary to retain customers, regardless of their point of interaction. Per Forrester: “RTIM depends on sophisticated decision engines that can integrate customer data, content, and channels to orchestrate two-way, interactive customer experiences.” Powered by automated analytics, decision logic and contact strategies, SAS Real-Time Decision Manager is part of the SAS Customer Intelligence family of software. It helps marketers deliver relevant and timely offers via a customer’s preferred channel, such as mobile or email.
In addition to the near-perfect score for decision arbitration, SAS Customer Intelligence ranked highest among all reviewed vendors in both the “Current Offering” and “Strategy” categories of the report.
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