NEW YORK and SYDNEY, June 12, 2017 /PRNewswire/ — ROKT today announced the conclusion of a US$26 million Series “B” funding round, led by Moelis Australia Ltd. (ASX: MOE). John Ho, Lachlan Murdoch, Greg Roebuck, Square Peg Capital and Time Inc. (NYSE: TIME) also participated in this investment.
ROKT’s “B” round consisted of US$15 million, announced in February 2017, and a further US$11 million investment just made by existing investors. The investment process was structured this way to facilitate ROKT’s acquisition of strategic assets to broaden its offering as well as accelerate the company’s global growth. Reflective of that was ROKT’s acquisition of CalReply, completed shortly as part of the February 2017 Installment of the “B” round.
“All of us at ROKT are appreciative of this latest vote of confidence from our investors,” said Bruce Buchanan, ROKT’s Chairman and CEO. “It serves to further step up our efforts, sharpen our focus and continue to execute flawlessly at the intersection of digital marketing and e-commerce.”
Along with acquiring CalReply, the largest and fastest growing provider of calendar marketing solutions, ROKT has added depth to its management ranks, notably managing directors to spearhead expansion in the EMEA and APAC regions, increased headcount in all parts of the company, and advanced its technology platform to deliver more and better results for advertisers and e-commerce partners in the company’s global network.
“Working with the ROKT team continues to be an immensely positive experience,” said Ben Wong, a Managing Director at Moelis Australia. “We are pleased to have added further support to ROKT as it brings more benefits to more advertisers and e-commerce businesses across the globe.”
ROKT helps to achieve better e-commerce results by improving customer engagements and delivering meaningful native monetization for such brands as eBay, Ticketmaster, Live Nation, Gumtree, AXS, Dominos and Kogan, among others. It also works with thousands of performance marketers focused on acquiring large numbers of new customers at the point of transaction.
“This US$26 million funding round is one of the biggest this year for an Australian company,” said Tushar Roy, a Square Peg Partner. “It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that ROKT will persist to gather speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide.”
ROKT sits at the intersection of digital media and commerce. The company brings significant benefits to e-commerce operators by applying its algorithmic engine to optimize customers’ journeys as well as monetize underutilized portions of their websites. ROKT uses its unique position in the customer journey and set of capabilities to help performance marketers engage with and acquire customers at scale when they’re most receptive, just as they’ve made an online transaction from a trusted brand.
About Moelis Australia
Moelis Australia is a fully integrated financial services group that operates through its’ two business segments: Corporate Advisory, Equities and Asset Management. Moelis Australia was established with a philosophy to offer unbiased advice of the highest quality to its clients. This philosophy is fostered through an exclusive global alliance with New York Stock Exchange listed global investment bank, Moelis & Company (NYSE: MC).
Since its establishment in 2009, Moelis Australia has advised on corporate transactions with a value in excess of $72 billion, raised over $5.7 billion in capital for clients and now manages in excess of $1.9 billion in assets under management. For further information, please visit: https://moelisaustralia.com.au.
About Square Peg
Square Peg Capital is a venture capital firm that invests in outstanding teams building tomorrow’s technology leaders. Its investing activities focus on Australia and New Zealand, South East Asia and Israel. For more information please visit. www.squarepegcap.com.
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