Renowned Photographer Joe McNally Joins the CreativeLive Family for a Class on Light, Logistics and Longevity in Photography

On Wednesday, April 5, photography icon and industry veteran Joe McNally will join online learning leader CreativeLive for a free live broadcast of a three-day course, Lighting, Logistics and Strategies for a Life in Photography.

McNally managed to make the transition from journalism to commercial work to portraits and back again over the span of an impressive 30-year career working for names like LIFE, National Geographic, Sports Illustrated and advertisers like FedEx, Nikon and Epson. His ability to work unbound to a single sub-genre led to him to assignments in over 60 countries. During the three-day class, broadcast online April 5 through 7 from a Seattle studio, McNally will explore strategies for building longevity into a photography career, from tools to strategy.

“Joe is an absolute legend and a masterful teacher. He’s as wise, humble and thoughtful as he is talented, and this class is the best way for anyone – from beginners to experienced pros – to absorb what he’s learned from a lifetime of taking pictures.”

Chase Jarvis,
Founder and CEO, CreativeLive

The 25+ lesson class begins with what McNally says is an essential tool to demanding attention in a visually tired world: light. “The world doesn’t line up for photographers. We have to, oftentimes, go in and just wrestle something to the ground,” McNally says. “One of the ways we do it is with good command of our tools, and I think, principally, light is among those tools.”

Along with in-class discussions on light, lighting tools and lighting styles, the class will also feature six live shoots, giving students behind-the-scenes insight into troubleshooting and orchestrating large projects, from editorial work to the dreaded group portrait. Two of those live shoots will be on location at Seattle restaurants to share the complexities of working on site with a client. McNally walks students through the process from assessing the location to working in post production. Live viewers can also upload student work for a potential critique near the conclusion on the class.

In between insight into lighting and tools for maneuvering common hurdles, McNally also turns legal jargon into simple business skills on managing security, licensing and rights as a photographer. McNally will be joined by his studio team, including producer Lynn DelMastro, to share insight into contracts from first-hand experience.

While McNally is a celebrity among the photography community, he continues to share the tricks and insight that drives his success, from landing gateway projects to creating lighting styles, as he joins the CreativeLive team for the first time. “I’ve always been of the opinion that this is a pass-it-along industry,” he says. “Certainly, there are photographers out there who keep secrets violently. That’s fine. I’m not one of them…CreativeLive is a wonderful platform to reach lots and lots of folks; so, I’m hoping that this has a certain scale that I can’t achieve in my own studio in front of ten folks.”

For more information about McNally’s upcoming broadcast, visit the class page on CreativeLive.com.

About CreativeLive

CreativeLive is the world’s leading creative education platform, with more than 10 million students consuming more than 2 billion minutes of video across its online channels and iOS apps. Featuring classes in photography, video, design, music, craft and entrepreneurship, CreativeLive’s roster of teachers draws from the world’s top experts — Pulitzer-, Grammy, Oscar winners, New York Times bestselling authors, thought leaders and legendary entrepreneurs. 

Launched in 2010 and now reaching every country on the planet every month – CreativeLive has created more than 1,500 classes, 25,000 lessons, 2,000 articles and over 10,000 hours of highly curated HD video education since its inception. A combination of live and pre-recorded classes both online and in-app allows never-before access to the best teachers and a global community of students. Live classes allow free, real-time interaction with these experts and students, while pre-recorded videos allow students to learn at their own pace.

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Jill Callan, VP of Marketing
Jill.Callan@creativelive.com

Source: CreativeLive – online creative education platform