LOS ANGELES, June 22, 2017 — Randy’s World Famous Donuts and Odd Future, the hip hop collective with its iconic donut logo, announced today a co-branding agreement with Live Nation’s Merchandise division.
Odd Future and Randy’s, one of Los Angeles’s most famous donut shops, will build a program across licensed categories, including apparel and accessories for distribution exclusively at contemporary streetwear retailer, Zumiez. The line will be available online and in stores on June 23.
To celebrate, two back to back events will commence at Zumiez in Culver City on June 24 from 1:00-3:00 PM and end with an after party at Randy’s Donuts from 4:00-6:00 PM. Members of Odd Future will be in attendance at both locations.
Additionally, Randy’s Donuts landmark sign will be wrapped in the Odd Future donut logo and will feature an exclusive Odd Future Donut on their menu at the Randy’s starting today through Sunday, June 25th.
Given their experience and successful track record in the space, it was a natural progression for the company to extend its expertise to Randy’s Donuts to help secure broader distribution and fulfill retailer needs.
Music merchandise is in high-demand, extending the experience of live and recorded music into a physical keepsake or symbol of ultimate fandom. More and more artists and brands are cultivating unique merchandise to meet this demand from fans across the globe.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.
About Zumiez, Inc.:
Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles. As of May 27, 2017 we operated 690 stores, including 603 in the United States, 51 in Canada, 30 in Europe and 6 in Australia. We operate under the names Zumiez, Blue Tomato and Fast Times. Additionally, we operate ecommerce web sites at www.zumiez.com, www.blue-tomato.com and www.fasttimes.com.au.
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SOURCE Live Nation