Racing Legend Mario Andretti Competes Against Fans in Firestone Social Media Challenge

NASHVILLE, Tenn., May 16, 2017 /PRNewswire/ — Firestone, a leading tire brand offered by Bridgestone Americas, Inc. (Bridgestone) and the official tire of the Verizon INDYCAR Series®, is giving fans the opportunity to race Mario Andretti, the greatest racecar driver of all time, as part of a five-week series of video posts on social media. As today’s IndyCar drivers prepare to compete in the 101st Running™ of the Indianapolis 500® on May 28, Andretti will challenge followers of Firestone for the second straight year to race him as they perform fun, everyday tasks.

The Race Andretti program will feature four challenges, including The Keychain 500, in which fans can race Mario in adding a key to a key ring, The Can Opener 500, The Egg Peel 500 and The Chopsticks 500, a challenge to play the famous piano tune. It will culminate on June 11.


“Firestone has created another series of fun challenges to help all of us get back into race mode for the Indy 500,” said Andretti. “I love a good competition and I’m looking forward to seeing fans push themselves to perform these tasks like never before.”

“The Indy 500 is known as the “Greatest Spectacle in Racing®” thanks to fierce competitors like Mario Andretti and great brands like Firestone,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “We’re excited to partner with Mario once again and engage with fans in a fun way that celebrates the work hard, play hard spirit of the Firestone brand.”

To participate in the Race Andretti contest, fans must visit www.RaceAndretti.com to access Andretti’s challenge videos before posting their own videos on Twitter, Instagram or Facebook using the hashtags #RaceAndretti and #Contest.

One grand prize winner will earn a selection of Firestone merchandise and a social media follow from Andretti. The satisfaction of being “followed by Mario” is a rare feat considering the champion driver rarely followed anyone across the finish line, taking the checkered flag 111 times during his storied, five decade-long career.

Firestone has a rich history in motorsports that dates back to 1911 when driver Ray Harroun won the inaugural Indy 500 on Firestone tires. The demands of Indy car racing continue to be the ultimate proving ground for the dependability and durability of Firestone tires that equip popular cars, crossovers, SUVs and minivans on the road today. Firestone commercial tires also are a leading choice, with trusted products that support the trucking, agricultural, construction and mining industries.

For more information about the Race Andretti contest, visit www.RaceAndretti.com.   

NO PURCHASE NECESSARY TO ENTER OR WIN. Contest begins 12:00:00 AM ET on 5/12/17 and ends 11:59PM ET on 6/11/17. Open to legal residents of 50 US states and DC, 18 or older. Void where prohibited. Subject to Official Rules available at www.raceandretti.com. See Rules for complete details, eligibility, restrictions, prize information and ARV. Sponsor: Bridgestone Americas Tire Operations, LLC, Nashville TN. Trademarks of Brickyard Trademarks, Inc. are used with permission. See Official Rules at www.RaceAndretti.com.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

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SOURCE Bridgestone Americas, Inc.