Spectators can now log into the WiFi via a fully-branded splash page, which enables them to connect via social media or a form. During the login process, their details are securely captured, including email address, name, age, gender and social interests. Purple’s location services also track footfall, frequency of visits and behavior to improve the team’s marketing output.
“The information gathered from our fans using the new in-stadium Wi-Fi will help shape our marketing and sales initiatives going forward,” said Matt Ratliff, Sr. Director of Marketing and Promotions with the Frisco RoughRiders. “Being able to see in real-time the marketing analytics of our fans is extremely beneficial and Purple provides us that luxury. We were also impressed at the speed and efficiency at which Skinny IT was able to install the Wi-Fi. We are thrilled to offer this feature to our fans and look forward to Skinny IT’s continued technological support.”
Since the solution was deployed last month, it has captured 4,975 lines of CRM data and identified that most visitors are aged 25 to 34 years old. The team will use these analytics to advertise merchandise, refreshments, season tickets, sponsor offerings and upcoming games to grow profits.
“The team at Purple worked closely with us to ensure their analytics engine was communicating effectively with our Wi-Fi,” said Sam Darwish, CEO of Skinny IT. “We now have a state-of-the-art in-stadium Wi-Fi experience for customers that we imagine other stadiums and concert venues across the county will be eager to install as well.”
Gavin Wheeldon, CEO of Purple said: “We’re delighted to be working with the Frisco RoughRiders and I’m confident the team will achieve significant results and profit using Purple. Skinny IT was extremely proficient when installing the solution and I’m looking forward to working with them on future projects.”
Contact: Lloyd Gofton – email@example.com – +44(0)7919-353-484