Pri-Med Appoints Rick Watson as Chief Executive Officer

BOSTON, June 13, 2017 — Rick Watson, a marketing and business development executive with a record of building profitable, global brands, was named Chief Executive Officer (CEO) of DBC Pri-Med, LLC, a division of Diversified Communications, located in Boston, MA, that provides the latest medical education to primary care clinicians.

“I am really excited to have the opportunity to lead Pri-Med, a company that has been dedicated to serving the needs of the primary care community for over 20 years,” said Rick Watson, CEO of DBC Pri-Med, LLC.  “As medical decision making is affected by new therapies, more accessible data, new payment models and more, clinical education that is relevant, effective and accessible is as important as ever. We are fortunate to have an experienced team.”

Watson first joined Pri-Med in 2002 and has held leadership roles in marketing, corporate development and general management. In 2012, Diversified Communications named him Pri-Med’s Chief Marketing Officer focused on, expanding the company’s digital education platform and helping to launch EHR software products.

“Rick’s commitment and deep knowledge of the business, our customers, partners and employees make him the ideal person to lead Pri-Med into a prosperous future,” said Diversified Communications President & CEO, Theodore Wirth.

Pri‐Med is an operating division of Diversified Communications. Based in Boston, Mass., the organization has been a trusted source for professional medical education to over 275,000 clinicians since 1995. Through live meetings in over 30 U.S. cities and digital activities at, clinicians rely on Pri‐Med for opportunities to engage with local peers, meet internationally renowned faculty, and participate in world‐class educational activities.  For more information, visit:

Diversified Communications  is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products and publications. Diversified serves a number of industries including: healthcare, technology, business management, natural and organic, food and beverage and commercial marine. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore and the United Kingdom. For more information, visit:

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