PowerPost Memo To Modern Marketers: You Can Either Publish or Perish

CHICAGO and ST. LOUIS, May 22, 2017 /PRNewswire/ — Master the secrets of Content Marketing with PowerPost’s ebook dedicated exclusively to the five pillars of content publishing. It is absolutely critical for every brand to have a solid content marketing strategy to breakthrough the noise in our current mixed media market. Surprisingly only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year.1 For millions of companies and organizations, publishing content online is a critical component of their marketing. Content marketing spills over into the realm of inbound marketing, social media marketing and understanding how to speak to your audience is the critical deciding point if a brand will succeed.

Customers can look forward to unlocking the secrets of converting prospects into customers. Written by one of the most renowned content marketers in the industry, Barry Feldman, and PowerPost Co-Founder, Paul Shirer with features from Joe Pulizzi, Andy Crestodina, Lee Odden and Marcus Sheridan, the PowerPost ebook aims to educate modern marketers and brands alike to the new marketing model of becoming a content publisher. In includes exclusive tips and strategic recommendations on how to market to target demographics through effective, concise storytelling. Gone are the days of promotional messages and direct sales, customers want to be engaged by interactive, thought provoking and entertaining content. All brands should have publishing as their major benchmark of success.

“Too many brands give up before they begin,” said Dan Curran. “When they see the lack of conversions from their marketing efforts they panic and bail out. We’ve created a helpful guide that breaks down each of the five pillars of content publishing and complimented by our proprietary SaaS tool, hands over the keys to a successful marketing campaign.”

Download the ebook to access a breakdown of content marketing, platform details and, recommendations and insight into the PowerPost platform, the latest SaaS tool to hit the market that transforms the way companies produce and distribute content.

Recently celebrated by Inc. Magazine as the #1 tool in its category and securing a $2M investor fund from Arsenal Capital Management (ACM), a St.Louis-based early stage venture capital fund, PowerPost is rapidly gaining momentum as the leading innovator in content marketing SaaS technology for 2017. In tandem with the ebook, the platform allows users to conquer all five of the publishing pillars.

The PowerPost ebook is available for download here.

About PowerPost and PowerPost Studio:  PowerPost software turns brands into instant publishers by automating content marketing.  For the first time, brands can organize, schedule and distribute content with the ability to collect leads. PowerPost also features a unique agency newsroom of skilled writers, visual artists and social media experts to assist its clients.  For more information and a free-trial, check out powerpost.digital and connect with PowerPost on Facebook, Twitter and Instagram.

1B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute


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SOURCE PowerPost