Plaza del Rey and West Retail is proud to announce plans for a new 90,000 SF entertainment complex located at the Southeast corner of Loop 375 (Americas Boulevard) at I-10

EL PASO, Texas, May 19, 2017 /PRNewswire/ — Plaza del Rey and West Retail is proud to announce plans for a new 90,000 SF entertainment complex located at the Southeast corner of Loop 375 (Americas Boulevard) at I-10. This new project with West Retail and Cinergy Entertainment Group will be in conjunction with the announced facility at Franklin Galleria (El Paso’s west side at Transmountain and I-10).  The Plaza del Rey property is already platted and construction drawings will be submitted to the city almost immediately to start the building permit review. Construction will begin as early as late this summer, with a target opening date of mid-summer 2018.

Cinergy Entertainment at Plaza del Rey will boast 10 state-of-the-art auditoriums, 18 lanes of upscale bowling with sophisticated design and seating, two full-service bars, multiple escape rooms, a fully-loaded game floor with more than 110 interactive games, redemption store, premium dining options, a multi-level laser tag arena, Sky Walker with a zip line (a gravity-defying, black light overhead ropes course), and multiple event rooms. Auditoriums will showcase large wall-to-wall screens, enhanced sound, and spacious electric recliner seating. The new El Paso complex will feature Cinergy’s premium large-format auditorium, EPIC “Experience Perfection in Cinema.” The EPIC auditorium was developed to provide an amazing large-screen experience using the most advanced technology and techniques available. EPIC is the ultimate in movie immersion and comfort. Featuring a massive 64′ x 35′ silver screen, Dolby Atmos® sound system with over 62 channels, stunning clarity, bright digital images utilizing a 4K projection system, ultra-plush electric leather recliner seating, and the newest movies every week, you’ll be lifted from your seat and taken straight into the movie. 

All auditoriums will feature luxury electric recliner seating with swivel table and extra wide space between rows for maximum comfort, making the dine-in theatre experience that much better. “This new location will exceed our guests’ expectations by offering their favorite amenities and going beyond with new thrilling enhancements, including Cinergy’s first escape rooms. An escape room is a physical adventure game in which players must use elements of the room to solve a series of puzzles to escape within a set time limit. The experience will be one-of-a-kind; this is the future of the movie-going and entertainment industry,” states Darek Heath, Cinergy’s VP of Operations. 

Per Jeff Benson, Cinergy’s CEO, “We will be bringing two Cinergy Entertainment centers to El Paso’s far east and west sides.  We offer so much more than a traditional cinema or cinema eatery.  Our unique mix of entertainment options will offer more variety to the market.  We plan to move very quickly on our construction project at Plaza del Rey because of the amazing groundwork already done by West Retail.  Our goal is to break ground in the upcoming months so El Pasoans can enjoy the ultimate cinema entertainment center in 2018.”

The theatre will be located in the upcoming Plaza del Rey entertainment district and power retail center, located on 500 acres at the Southeast corner of Loop 375 (Americas Boulevard) at I-10. The center will take quality family entertainment and lifestyle of East El Paso the whole new level, never seen in our region before. This Plaza will contain 640 Multi-Family units, a Water Park, over 1MM square feet of Retail, 20 New Restaurant Concepts, Golf Venue, and an Outlet Component to kick off the Development.

About Cinergy Entertainment

Dallas, Texas-based Cinergy Entertainment Group, Inc. is a visionary industry innovator and regional operator with three Texas cinema entertainment centers with 29 screens and 18 lanes of bowling. The company has four additional locations under development representing 38 screens and 71 lanes of bowling. All Cinergy centers feature dine-in cinemas serving alcoholic beverages and a tempting array of restaurant quality food and beverages. In addition to upscale cinema amenities, all Cinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, billiards, full bars, laser tag, and Sky Walker ropes course. Cinergy is privately held by the Benson family, the founders of Movie Tavern, the largest nationwide chain of dine-in cinemas. For more information, visit Cinergy on the web at

About Plaza del Rey

For further inquiries about Plaza del Rey or leasing information, please contact Jose Gonzalez with West Retail Development at


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SOURCE Cinergy Entertainment Group, Inc.

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