PepsiCo Gamifies Beverages And Snacks This NFL Season With “They Win, You Score”


PLANO, Texas, Aug. 17, 2017 — This NFL season, PepsiCo is offering fans a weekly game where they can win epic rewards and prizes, including Super Bowl tickets – all at the touch of their fingertips.

Starting now, fans who purchase specially marked Pepsi and Frito-Lay products can use their Snapchat app to snap an on-pack code. They’ll then be randomly assigned an NFL team. If that team wins their designated game that week, fans win a variety of rewards. And just for playing, consumers are entered into a weekly drawing for grand prizes like season tickets, Super Bowl tickets and other awesome NFL experiences.

“The rise of off-the-field games have taken the NFL viewing experience to the next level – and gamified it,” said Christina Clarke, senior director of marketing, Frito-Lay. “But snacking is also a huge part of the viewing experience, so we wanted to join the two and offer an engaging gamified digital program.”

The digital program lives entirely within the Snapchat platform. Once consumers snap the code and receive their team, they’ll also unlock a Snapchat filter.

The program is running now through October 7, and then will return for the NFL playoffs in January. Fans can visit retail stores and purchase specially marked packages of Frito-Lay products or 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi to participate. For additional information and to find out more about Pepsi and Frito-Lay products, visit TheyWinYouScore.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America