Recognizing the value of HR advisory services, Paychex and CPA.com in September announced an expanded partner program, adding human resources to the full suite of services, including payroll and retirement benefits, available through the program. As part of the offering, CPAs refer clients to partner with Paychex, one of the country’s leading providers of HR and human capital management solutions, solidifying the accountants’ role as expert advisor and creating strategic, revenue-generating consultation opportunities for CPAs.
“Evolving dynamics such as the shift to a virtual workforce, along with a rapidly changing regulatory environment, translate to new challenges for the small business clients that accountants advise every day,” said Martin Mucci, Paychex president and CEO. “Keeping up with these changes requires expert guidance, and the CPA.com and Paychex Partner Program puts accountants in the best position possible to address this growing client need.”
“Payroll, retirement, and human resource administration are important components of client accounting and virtual CFO services,” said Erik Asgeirsson, president and CEO of CPA.com. “Paychex has been a pioneer in this category and one of our longest-standing strategic partners. They can play a critical advisory role to firms and their clients.”
At the conference, attendees can visit the Paychex booth (#519) to learn more about enhancing client relationships through the addition of HR advisory services. Additionally, booth staff will be showcasing a new HR Diagnostic Tool, which allows accountants to assess client needs related to employee recruitment and retention, workplace management, safety, and more. A new Source Media white paper, entitled “Why Accountants Must Be Prepared to Advise Clients on Human Resources” and sponsored Paychex and CPA.com, will also be available.
In addition to these resources, Paychex experts will be participating in a series of speaking engagements at the conference. Senior manager of the retirement advisor channel Frank Tortora will co-present a session on considerations for building effective and efficient next- generation retirement plans. Additionally, senior product manager Chris Zian, will present a session on human capital management technology and how it benefits clients and firms.
As the Platinum Sponsor of Engage 2017, Paychex is proud to be the preferred provider of payroll, HR, and retirement services for the AICPA Trusted Business Advisor Program, now in its 14th year.
For more information on how HR expertise can enhance the accountants’ role as their clients’ most trusted advisor, visit Paychex at booth (#519).
CPA.com empowers CPAs and businesses for the digital age. The company offers a growing list of digital products and services that help firms succeed in practice management, client advisory services and professional development.
CPA.com is a subsidiary of the AICPA, the world’s largest member organization representing the accounting profession. The company has its headquarters in New York City and offices in Silicon Valley, Calif., Dexter, Mich., and Durham, N.C. For more information, visit CPA.com.
Paychex, Inc. (NASDAQ: PAYX) is a leading provider of integrated human capital management solutions for payroll, HR, retirement, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by 45 years of industry expertise, Paychex serves approximately 605,000 payroll clients across more than 100 locations and pays one out of every 12 American private sector employees. Learn more about Paychex by visiting www.paychex.com, and stay connected on Twitter and LinkedIn.
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SOURCE Paychex, Inc.