NEW YORK, May 19, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, is pleased to announce that its in-house creative boutique, OUTFRONT Studios, has won six OBIE Awards for Best Advertising in the Nonprofits and Public Service and Contextual OOH categories. The company was also named a finalist for eight different campaigns they lead in the Custom Installation, Entertainment and Food & Beverage categories.
OUTFRONT Studios is the first of its kind within the out-of-home (OOH) industry, focused on bringing the best in original creative and outdoor advertising to brands, both local and national, looking to make a statement.
Now in its 75th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home medium. The 75th OBIE Awards ceremony was held in New Orleans on Tuesday, May 16 during the 2017 OAAAGeopath National Convention + Expo.
OUTFRONT Media’s in-house creative boutique OUTFRONT Studios was this year recognized for a multitude of campaigns connecting communities and highlighting public service organizations. Notably, the company deployed billboards encouraging citizens to get out and vote in the 2016 election through humorous copy. The advertising pioneer was also recognized with Silver OBIE Awards in the Nonprofits and Public Service categories for its creative tributes honoring legendary female basketball player Pat Summit, celebrating boxing star Muhammad Ali with a heart made of boxing gloves, installing purple billboards of Prince’s “Love Symbol” and scrolling David Bowie’s evocative Starman lyrics over cities nationwide in light of their passing.
The Prince and David Bowie tributes along with McDonald’s “You Know You Want Some” Contextual OOH campaign each garnered a Bronze OBIE award. A testament to OUTFRONT Studios’ game changing presence in the advertising space, the creative boutique’s work also received finalist accolades for eight other campaigns in the Custom Installation, Food & Beverage and Entertainment categories.
“OUTFRONT Studios is a differentiator in the marketplace. Powerful creative tells better brand stories. ‘Good’ is not good enough in our space,” said Jodi Senese, Chief Marketing Officer of OUTFRONT Media. “We’re thrilled to be recognized and under the leadership of our National Creative Director, Eddy Herty we have built the best team in the industry. So many of them had a hand in the awards OUTFRONT received at the OBIE show.”
This is not the first time OUTFRONT’s in-house boutique has been recognized for its stellar creative work. The 2017 OBIE Awards serve as a continuation of OUTFRONT Studios’ award-winning creative work, highlighted by its 2016 finalist campaigns with BB King, Georgia Tech and UFC Gym Smyrna and its 2015 Silver OBIE award for its work with Vimeo.
OUTFRONT Media is proud to have been awarded in the Nonprofits and Public Service category this year, as the company upholds a multitude of partnerships with organizations making the world a better place, and finds some of their best work is done in conjunction with a cause that matters. One example is OUTFRONT’s recent partnership with Operation Toy Soldier, a nationwide toy drive started by Veterans Funeral Care to provide gifts to the children of deployed and non-deployed soldiers around the holidays. This is one of many partnerships in the nonprofit and public service sector that OUTFRONT is proud to support.
Out of home is as relevant as it’s ever been. OUTFRONT Media understands that data is at the core of brands’ mobile and social strategies today, and has built up its capabilities to meet this newfound demand. As its digital technologies expand and improve, OUTFRONT Media has greater opportunities to personalize content and interactions with its consumers, and offer them advertisements that will resonate, whether on a local level or tied to a relevant moment in time.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.
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SOURCE OUTFRONT Media Inc.