In his role, he will focus on growing strategic partnerships and integrations with key indirect and direct programmatic demand partners. He will also utilise his unique skill set to drive innovation in product and tech, while scaling the OPA business.
Announcing this appointment, Gilad De Vries, SVP of Strategy at Outbrain, commented: “Now is the right time to bring Outbrain Programmatic Access to the market due to the maturity we are seeing in the ecosystem on both the demand side tech and the emergence and growth of dedicated budgets. Gil is an innovative and versatile thinker and his expertise in programmatic media, data and analytics only strengthens our position.”
“Outbrain has built an impressive global network of premium publishers and is one of only a few companies that has the scale and the ability to move the needle and unlock new opportunities for marketers. It is focused on providing a superior technology platform for the world’s top media companies and brands, while taking great care to deliver the best possible experience to readers and viewers. I am therefore extremely excited to join the Outbrain team,” said Ditkovski.
Outbrain Programmatic Access (OPA) is available to customers worldwide and integrates programmatic demand partners into Outbrain’s premium native ecosystem. Outbrain now allows select premium programmatic demand partners to bid on its inventory, which comprises the largest premium native supply in the world.
The appointment of Ditkovski underlines Outbrain’s investment and aggressive plans to grow the adoption by marketers and premium brands of OPA across its major territories in the coming months. Further announcements to follow.
* NB. His roles here included various M&A stages
Outbrain (www.outbrain.com) is the world’s leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves more than 250 billion personalized content recommendations, reaching in the region of a billion users every month across the globe*.
Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange and L’Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
* Internal Outbrain numbers
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