National Association of Sports Commission launches Sport Tourism Learning Institute for increased industry education

CINCINNATI, Aug. 21, 2017 — The National Association for Sports Commissions (NASC) announced today a new educational initiative called the Sport Tourism Learning Institute (STLI).

“The Sport Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sport tourism industry in the United States,” said Al Kidd, president and CEO of the NASC. “We will offer wider and deeper content for key players, including sports destinations, sports event owners, and industry partners. Our goal is to provide a variety of educational opportunities for all our members and industry professionals.”

Courses will include: event management, a general and advanced tourism certificate, revenue and funding sources, marketing and communications, social and digital engagement, sales training for destination management organizations, event measurement tools, global event management and programs for sports events owners.

The new content will be delivered in a variety of formats including certificate programs, boot camps, live and online courses, and webinars.

The NASC will launch two courses this fall under the STLI umbrella, including a live course on social and digital engagement, and an online course on effective communication in the sport tourism industry. Additional programming is being developed with an anticipated launch in early 2018.

About the National Association of Sports Commissions
As the non-profit 501(c)3, trade association for the sport tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. The NASC is committed to the success of more than 700 member organizations and 2,000 sports event professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members – sports destinations, sports event owners, and suppliers to the industry – and to protect the integrity of the sport tourism industry.

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Contact: Jackie Reau/Betsy Ross
Game Day Communications
(513) 929-4263

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SOURCE National Association of Sports Commissions

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