The report evaluated providers based on their demonstrated ROI and an ability to turn predictions into action. Strong performers offer a variety of predictive and implementation options, evolve lead scoring from an art to a science, improve conversion rates and form an equal partnership with sales in driving revenue.
MRP’s predictive customer acquisition software and services give clients visibility into real-time demand and intent, along with tools to implement and hone effective customer engagement in real-time. The combination of MRP’s predictive software and best-in-class account-based marketing solutions help clients achieve revenue goals and acquire new customers, faster.
“As we carve out a new space in predictive analytics with our approach to net new customer acquisition, we’re proud to be among the strongest performing companies in this predictive analytics wave,” says Kevin Cunningham, chief executive officer and president at MRP. “Our industry-leading predictive analytics software provides our customers with real-time buying intent signals used directly by their sales and marketing teams or in conjunction with MRP’s ABM services, providing a powerful closed loop predictive engine to drive customer acquisition and revenue.”
Forrester’s 28-criteria evaluation of predictive marketing analytics providers for B2B marketers identified the 11 most significant and researched, analyzed, and scored them against those criteria. Read the full report here.
MRP is a global sales partner to professionals demanding predictive intelligence, innovative software and the tactics necessary for valuable insight into an international marketplace. For 15 years, its proprietary predictive software and services has driven key-market pipelines in more than 100 countries through closed-loop marketing programs rigorously attuned to revenue accountability. MRP is a wholly owned subsidiary of the FD Group, PLC (LSE: FDP).
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