CANNES, France, June 22, 2017 /PRNewswire/ — MRM//McCann, a leading global customer relationship agency, today won its first-ever Grand Prix at the Cannes Lions International Festival of Creativity, adding a top industry honor in a year in which it has received increased recognition both for its digital and overall creative capabilities. The Grand Prix was won by MRM//McCann Madrid for an online science fiction film called “Beyond Money,” created for its Santander Bank client.
Earlier this year, MRM//McCann was designated for the first time as a Leader in Gartner Inc.’s annual and influential “Magic Quadrant for Global Digital Marketing Agencies” report. In addition to its growth momentum, MRM//McCann this year has also garnered creative and effectiveness awards in all regions of the world, including at the North America Effie Awards, the global One Show, the El Sol festival for Latin America and Spain, the Grand Prix Advertising Stratégies Awards in Paris, and Marketing Magazine’s awards in the Asia Pacific region, among others.
“Winning our first Grand Prix, along with the other Lions won by our teams around the world this week, serves to underscore the incredible growth and momentum MRM//McCann has experienced globally over the past year,” said Bill Kolb, Global President, Diversified Agencies, McCann Worldgroup. “We have been intensely focused on taking major creative risks and building campaigns that are based on true creative excellence, and these well-deserved recognitions are a testament to our partnership with our clients who are looking for us to deliver creatively bold, powerfully effective work.”
The agency’s other Cannes wins this week so far have included Lions won both in the U.S. and Europe, including for clients such as Microsoft, the U.S. Postal Service, and Cigna, and the craft brewery UBREW’s beer brand, Responsibly. MRM//McCann, along with its McCann Worldgroup partner agency Craft, was also lead creative agency in the new Staples brand campaign, themed “It’s Pro Time,” that the office products company launched nationally in the U.S. last month.
MRM//McCann is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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