Mongoose Launches Exclusive Scooter Line at Target


MADISON, Wis., Aug. 22, 2017 — Mongoose, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), will roll out a brand-new line of folding and freestyle model scooters in Target stores and on Target.com beginning August 21. The BMX and mountain bike brand is expanding their sport and outdoor lifestyle offerings with their line of five folding scooters and three freestyle scooters. The scooters will range in price from $29.99 to $89.99.

“There’s a natural crossover between trick bikes – which is what we’ve been known for since 1974 – and scooters,” said Milissa Rick, senior director of marketing for Mongoose. “It’s a perfect combination of getting outside and having fun while expressing your creativity. We listened to what customers wanted to see in a scooter and our line is a direct result of that feedback.”

Mongoose scooters will be available in two lines: Force folding scooters and Stance Freestyle scooters.

The Mongoose Force folding line is ideal for recreational use and short commutes as they fold easily for travel. All five scooters include Max Grip tape on both the brake and deck. The Force 2.0, 3.0 and 4.0 feature kick stands and bike-style grips, while the Force 1.0 and Force 1.0, with lighted wheels, have soft foam grips.  The Force scooters are appropriate for kids ages five and up.

The Mongoose Stance line features a heavier duty design, ideal for a day at the skate park. The Stance Pro and Stance Elite feature an anodized clamp collar for the ultimate control and precise steering and front and rear alloy pegs.  The Stance scooters are appropriate for kids ages eight and up.

To learn more about Mongoose, visit www.mongoose.com/usa/scooters. Be sure to follow the Mongoose brand on Facebook, Twitter, Instagram, and Vimeo.

ABOUT DOREL SPORTS

Dorel Sports, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, Iron Horse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US $2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.

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SOURCE Dorel Sports