Modern marketing has seen a recent shift to account-based marketing (ABM) to more closely align with sales goals; the strength of any model is of little value if its output it not utilized to empower action. According to the Forrester report, “Mintigo’s rich sales enablement capabilities make it a solid choice for teams with technically sophisticated marketing operations looking to execute ABM programs in pursuit of net-new market opportunities or accounts.” Forrester also extended recognition to Mintigo for connecting predictive marketing to sales enablement, stating “using propensity indicators and purchase intent, Predictive Sales Coach lets marketers recommend content, start a dialogue, or ask probing questions about topics that buyers care about. It delivers these topic-level insights and next-step recommendations directly into the lead, contact, account, and opportunity records that salespeople consult daily. Mintigo stands apart with a very sharp focus on sales-support use cases.” Mintigo CEO and co-founder, Jacob Shama, agrees. “Success in B2B business is tied heavily to sales and marketing alignment and fluidity between these organizations is critical in the success of an enterprise. Mintigo is uniquely able to empower this.”
This recognition from Forrester comes on the heels of a third straight year of being honored as a finalist for the SIAA CODiE Award for Best Sales & Marketing Intelligence Solution, and a $10M funding round to be used to accelerate global growth, led by Glilot Capital Partners (joining existing investors including Sequoia Capital IL, Adams Street Partners, and Giza Venture Capital, who also participated in this round). Mintigo’s B2B data set, already the largest in the world, grew by 193% YOY in 2016, and to support customers’ needs for even greater global data, Mintigo’s coverage of non-US companies increased by 240%.
“Over our first two years as a Mintigo customer, we’ve achieved really compelling value,” says Jason Widup, Sr. Director, Demand Gen & Marketing Operations at Getty Images. “Building on data enrichment and core predictive models deployed early on, we recently finalized a win-back model for our declining customers, which has returned $1.1M in incremental revenue in just six weeks, projected to nearly $10M annually. There’s simply no way we could have achieved this without Mintigo.”
Mintigo delivers intelligent customer engagement, powered by predictive analytics, machine learning, and AI. Mintigo’s solutions help marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, CA Technologies, Insight, Workfront, Equinix, SolarWinds, and Spectrum Enterprise work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.
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