Media & Marketing Executive, Jeff Blatt, Named EVP & GM of Everyday Health Professional


NEW YORK, June 12, 2017Ziff Davis is pleased to announce the appointment of Jeff Blatt as the Executive Vice President and General Manager of Everyday Health Professional. Blatt will oversee all aspects of the business which provides digital health marketing and communications solutions to health care professionals. Everyday Health Professional reaches an audience of over 800,000 practicing physicians across numerous specialty areas on its flagship property, MedPage Today, and associated sites.

An experienced media and marketing executive, Blatt has led many successful and innovative businesses that leveraged digital, email and other online and offline marketing channels. Most recently, he served as Director of the Amazon Associates business, the world’s most popular affiliate marketing program.

Prior to that, Blatt was a Senior Vice President at Time Inc. where he oversaw customer acquisition and retention for the company’s magazine, book and digital subscription products. Blatt was also the chief executive of two lead generation businesses, Synapse Group and QSP, where he built digital products and solutions for clients.

“The opportunity to lead the Everyday Health Professional business and join the Ziff Davis family is very exciting,” said Blatt. “MedPage Today is a world-class journalistic enterprise that caters to the most valuable audience in all of media, healthcare professionals. I look forward to joining a highly talented team as we look to build on our mission of helping HCPs make better decisions for their patients and deliver better outcomes.”

About Ziff Davis
Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals:  Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, MedPage Today, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide.  Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.

 

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SOURCE Ziff Davis