Prior to that, Blatt was a Senior Vice President at Time Inc. where he oversaw customer acquisition and retention for the company’s magazine, book and digital subscription products. Blatt was also the chief executive of two lead generation businesses, Synapse Group and QSP, where he built digital products and solutions for clients.
“The opportunity to lead the Everyday Health Professional business and join the Ziff Davis family is very exciting,” said Blatt. “MedPage Today is a world-class journalistic enterprise that caters to the most valuable audience in all of media, healthcare professionals. I look forward to joining a highly talented team as we look to build on our mission of helping HCPs make better decisions for their patients and deliver better outcomes.”
About Ziff Davis
Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, MedPage Today, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 25 languages and successfully partners with local publishing operators across 114 countries.
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SOURCE Ziff Davis