McCann New York, which won the One Show’s Agency of the Year recognition, led accolades with 19 awards, wherein 18 were gold. Other McCann Worldgroup agencies also contributed to the strong global showing, including those in Barcelona, Colombia, India, Melbourne, Paris, Stockholm, and Tokyo. More than 20 agencies in the global McCann network were recognized with Merit awards, representing teams and campaigns spanning over a dozen countries.
“Without the visionary partnerships of our clients we wouldn’t have achieved what we have in the past year—whether it’s inspiring kids to become the first explorers on Mars, or using virtual reality to educate adults and children alike on the dangers of bullying in schools,” said Eric Silver, McCann’s North American Chief Creative Officer.
The One Club for Creativity, one of the world’s leading organizations devoted to “elevating creative work in all aspects of advertising and design,” sponsors several major creative awards shows, including both the One Show and the ADC (Art Directors Club) Annual Awards. The ADC and the One Club merged their organizations and awards shows last fall.
“McCann is an iconic agency with an impressive client roster and a long history of producing groundbreaking work,” said Kevin Swanepoel, CEO of The One Club for Creativity. “They have had Best of Show winners like ‘Dumb Ways to Die,’ and now they have taken VR to a whole new level, from an individual perspective to a group experience. With ‘Field Trip to Mars’ McCann resets the bar for creative excellence.”
McCann’s One Show Awards performance is the latest of many recent top global creative honors won by McCann Worldgroup, which was ranked in 2016 by The Gunn Report as the world’s second most creatively awarded network overall in advertising and specifically in digital as well. In 2017, the agency won Network of the Year and Agency of the Year honors both at the International ANDY Awards (where it also won the Best in Show GRANDY award) and the ADC Annual Awards (where it was also named Digital Agency of the Year and won the coveted ADC Black Cube in Digital for best in discipline for its Lockheed Martin “Field Trip to Mars” VR campaign).
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC.
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SOURCE McCann Worldgroup