CHICAGO, May 17, 2017 /PRNewswire/ — LotLinx has announced the launch of LotLinx VS – Lead-Enabled Retargeting. This VIN-specific tool for Facebook combines the power of the largest social network with the industry’s most advanced retargeting tools for dealers. The latest addition to the LotLinx Facebook product suite, VS – Lead-Enabled Retargeting, leverages proprietary technology to deliver high quality shoppers to auto dealers. As a result, dealers can strategically target visitors to their Vehicle Details Pages (VDPs), and remarket to those who have shown interest in a specific VIN on Facebook or Instagram.
Specifically designed to market new cars, the product arrives at a time when dealers are facing a glut of new car inventory, and increased days-on-lot metrics.
As LotLinx CEO Len Short explains, “This is a powerful extension of our VIN-specific demand generation platform. Every dealer knows that a car needs to be shopped in order to sell, and now dealers can produce high-value leads on the inventory they need to move.”
The product is already having an impact for dealers. As Frank Reynolds, Corporate Business Development Director of Nimnicht Chevrolet, says, “We used LotLinx to identify visitors to our site who indicated interest in the cars we needed to move. Then, when they saw those VINs later on Facebook or Instagram, they were presented a pre-populated lead form. With one click, that contact information went into our CRM. We’re very pleased with the results – our BDC Reps are busy!”
Leah Garcia, Global e-commerce Director for Berman Automotive, stated that “Star Nissan used the product to drive email leads for 20 new VINs that had been on the lot over 200 days. In just 12 days, they had 70 leads for those new VINs. Three of those leads became purchases, with a pure profit of $6K. Several others came in for test drives.”
LotLinx VS – Lead-Enabled Retargeting is the second product LotLinx has developed for the Facebook platform. The LotLinx VS- Facebook solution focuses on shoppers who have expressed interest in a specific car, and are nearing a purchase decision. The result is a strong volume of car shoppers delivered to those VDPs in a concentrated period of time.
Twice the return for dealers.
To demonstrate the power of this best-in-class lead-enabled retargeting technology, and to help dealers clear out more new cars over the Memorial Day weekend, LotLinx is offering a money-back guarantee. LotLinx says it will drive twice as many VIN-specific leads than any other provider, or offer dealers their money back. Click here for details and more info https://www.lotlinx.com/lx2x/
LotLinx is an award-winning digital retailing technology company, developed specifically to advantage automotive dealers and the agencies that work with them. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.
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