Let Artificial Intelligence Tool Help Improve Social Media Management

If you rely on social media to promote your business, you realize how hard and time-consuming the entire process can be. Just scheduling and posting content intelligently, can take 7+ hours each week. And with limited resources, this “busy” work is a big source of inefficiency for a small team or an individual.

SmartKai.com, a new artificial intelligence (AI) powered tool, promises to solve the pain of social media scheduling. The tool “intelligently” creates a schedule and posts the right content at the right time, saving the user time and increasing the social media impact of the content.

“All social media networks use AI to score your posts, and big brands use AI to out-compete you. We wanted to give a sophisticated AI tool at an affordable price to level the playing field for small businesses, startups, bloggers, influencers, and solopreneurs”

Salil Sethi,
Founder, SmartKai

SmartKai boasts of using IBM Watson (the famous supercomputer that won Jeopardy) along with sophisticated proprietary technology to analyze over a dozen factors to build and optimize the social media schedule for a user. In addition, SmartKai intelligently reuses the evergreen content to make sure each content piece gets maximum exposure. On average less than 5% of people see a post each time it is shared. By re-posting it again, SmartKai increases the total audience that can engage with the content.

“No two pieces of content are the same. Some posts are more engaging, some get penalized by Facebook’s click-bait detection algorithm, some are better packaged etc. SmartKai considers a number of factors when deciding what needs to be posted when,” says Salil Sethi, founder of SmartKai and an MIT grad.

Using artificial intelligence to schedule social media updates is not new. Big media brands have been using this technology for a few years to drive traffic, increase engagement and save time. In 2015, New York times built an internal tool called Blossom. According to Nieman Lab, social media posts that were scheduled by Blossom saw 380% more clicks than typical posts not scheduled by Blossom.

Until now, this technology has not been available to smaller teams or individuals on a tight budget. SmartKai plans to change that. Its website reads that the users can use SmartKai for less than $2 a day, which is very competitive considering many other “non-intelligent” social media automation tools cost more than that.

SmartKai recently started accepting requests for the private beta invite on its website – www.SmartKai.com

“All social media networks use AI to score your posts, and big brands use AI to out-compete the smaller teams. We wanted to give a sophisticated AI tool at an affordable price to level the playing field for small businesses, startups, bloggers, influencers, and solopreneurs,” says Sethi.

Source: SmartKai.com