“We are very excited to welcome a new leader to our executive team with the addition of Joanna as COO,” said Susan Frech, CEO of Social Media Link. “With deep knowledge in operational and strategic processes, Joanna is a key step in building on our rapid growth. Her extensive experience in technology and advertising is exactly what we need as we continue to grow our consumer engagement solutions.”
Sammartino Bailey joins Social Media Link with close to two decades of experience in business development, account management and strategy roles at digital marketing and advertising companies. She was most recently Global CRO at GrowMobile (now MakeMeReach by Undertone).
Prior to GrowMobile, she was EVP Head of Account Strategy for North America at Criteo, and before that she was Global VP and Head of Client Services, Strategy and Operations at Adaptly. Sammartino Bailey also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world’s largest companies, including Nestle, P&G, J&J, Amazon, Samsung and many more.
Over her career, she has had the opportunity to work with dozens of leading companies across the digital advertising industry. This experience, combined with Social Media Link’s unique technology and expertise, will help grow the company’s position as the platform of choice for influencer and advocacy activation.
About Social Media Link:
Social Media Link (SML) is the leader in consumer engagement and activation for brands. Through SML’s two proprietary advocacy ecosystems, Smiley360™ and Vesta, companies can activate enthusiastic consumers to spark authentic, influential content that ignites action and drives high-quality business outcomes. Founded in 2009 in New York City, Social Media Link has worked with brands including Unilever, P&G, Pfizer, Seventh Generation and Johnson & Johnson. For more information, please visit our website or connect with us on Twitter.
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SOURCE Social Media Link