Jennifer Sipala of Unitrends Recognized as One of CRN’s 2017 Women of the Channel

BURLINGTON, Mass., May 15, 2017 /PRNewswire/ — Unitrends, the global leader of all-in-one enterprise backup and continuity solutions, announced today that CRN®, a brand of The Channel Company, has named Jennifer Sipala, Vice President of Marketing, to its prestigious 2017 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

As a dedicated member of the Unitrends team, Jennifer Sipala has spent the last decade molding the marketing department at Unitrends on the journey to taking the company 100% channel. As Vice President of Marketing, Jennifer supports the team responsible for the creation of The Unitrends Global Partner Program and continues to drive unparalleled support and success with the company’s hundreds of global partners. In 2016, Unitrends grew its customer base significantly for its entire cloud portfolio, and associated revenue increased by over 300 percent.

“These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future,” said Robert Faletra, CEO of The Channel Company. “They are creating and elevating channel partner programs, developing fresh go-to-market strategies, strengthening the channel’s network of partnerships and building creative new IT solutions, among many other contributions. We congratulate all the 2017 Women of the Channel on their stellar accomplishments and look forward to their future success.”

“As a channel-focused company, we pride ourselves on building and retaining the best talent possible to foster success with our global channel community,” said Alex Alvarez, SVP Worldwide Channels and International Sales. “Jennifer Sipala embodies all of the characteristics and strengths we need to remain a leader and innovator in a crowded market. Unitrends congratulates Jennifer for all of her achievements and looks forward to her continued success.”

The 2017 Women of the Channel list will be featured in the June issue of CRN Magazine and online at

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About Unitrends
Unitrends increases uptime, productivity and confidence in a world in which IT professionals must do more with less. Unitrends leverages high-availability hardware and software engineering, cloud economics, enterprise power with consumer-grade design, and customer-obsessed support to natively provide all-in-one enterprise backup and continuity. The result is a “one throat to choke” set of offerings that allow customers to focus on their business rather than backup. Learn more by visiting or follow on Twitter @Unitrends and LinkedIn.

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

©2017. The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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