DUBAI, United Arab Emirates, June 26, 2017 — Over the past four years DDB Dubai has grown substantially mostly thanks to new business wins originating locally and regionally. Nonetheless the organization cannot rest on its laurels, and what got them here will not get them where they want to be over next four years especially in light of a very difficult regional economic context.
In a strategic move to further enhance the Dubai agency’s performance, the agency is delighted to announce the appointment of Iris Minnema as the Managing Director of DDB Dubai.
With 17 years of experience, and ten of them between DDB Amsterdam and DDB Dubai, Iris will take over the leadership of the DDB Dubai office, reporting into Hubert Boulos, CEO Middle East.
Iris has been a Business Director at DDB Dubai for the past four years, and in charge of some of the agency’s top clients such as McDonald’s, Dubai Parks and Resorts, Bollywood Park, Johnson & Johnson, and most recently Danone. On top of managing such a blue chip portfolio, she was also instrumental is winning all the clients in her portfolio with the exception of Johnson & Johnson which is a global DDB account.
Commenting on Iris’ appointment, Hubert Boulos said, “Iris’ contribution in helping me lead the agency successfully over the past four years, has been tremendous and invaluable. The agency would not be the same without Iris. I am confident she is the right person to keep the positive momentum going and to take us to an even higher level of performance.”
Commenting on her appointment, Iris Minnema said, “I’m very excited to take on this new role within DDB Dubai. It’s a tough market out there, but we have great talents that are eager to show what else we can do. It’s all about the people, pushing the thinking further, being smart in times that are hard. I am confident, that we can hold on the positive changes of the last couple of years and look forward to showing what’s next from DDB Dubai.”
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Melanie Vignon, Regional Operations Director, DDB Middle East & Africa
Phone: +33 1 53 32 61 33
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SOURCE DDB Worldwide