INFINIT Nutrition Becomes Official Custom Nutrition Partner of FC Cincinnati

CINCINNATI, June 22, 2017 — Professional soccer team, FC Cincinnati, and the original custom sports fuel company, INFINIT Nutrition (, are excited to announce a new partnership for the club’s 2017 season. The Cincinnati-based institutions have teamed up to develop an all-natural sports fuel customized to provide everything a soccer player needs for maximum performance.

INFINIT Nutrition specializes in premium sports fuel and post-workout recovery products made with natural ingredients. INFINIT products are designed to be a complete nutrition source during athletic training and competitions, and can be customized for athletes, teams, or a variety of sports. The nutrition company has worked for years with world-class athletes in high endurance sports who perform at the highest level, and need to recover quickly.

Unique to the industry, INFINIT has a team of nutritionists that design customized sports fuel formulas tailored to the individual athlete or for specific training conditions. FCC Athletic Trainer, Aaron Powell, outlined what he wanted in his team’s sports drink mix, and INFINIT was able to design a custom blend to his exact specifications. The goals for the formula included:

– Lower sugar than other sports drinks
– Plenty of carbohydrates to keep players energized
– Electrolytes for hydration during hot summer conditions

“Our players’ performance is highly dependent on what they put in their bodies. If a player isn’t fueled or hydrated, their performance suffers,” said Powell. “INFINIT has a proven product that allows me to customize the drink down to every nutrient to help fuel and hydrate the players properly. It’s also reassuring that INFINIT uses high quality and clean ingredients, so I’m confident that the players are consuming a safe, world-class product with no additives.”


INFINIT’s Director of Nutrition, Laura Hering explained, “Keeping the team fueled and hydrated allows each player to operate at their best during practice, translating to better performance on game day.”

Coming off a record-breaking 2016 season, FC Cincinnati is solidifying their reputation as one of the most exciting teams in the country with their upset win over a higher level MLS rival. INFINIT Nutrition is proud to be partners in performance as FCC continues their run in the U.S. Open Cup.

About INFINIT Nutrition
INFINIT Nutrition specializes in providing customizable, all-natural sports fuel and post-workout recovery products that maximize performance for athletes around the world. INFINIT has become a top reputable name in sports nutrition and is proud to partner with elite professional and collegiate programs.

About FC Cincinnati
FC Cincinnati, majority owned by Cincinnati businessman and philanthropist Carl Lindner III, joined the United Soccer League and concluded its first season in 2016. The club, led by President and General Manager Jeff Berding, made headlines after eclipsing several USL attendance records and producing the league’s Most Valuable Player and Goalkeeper of the Year. For more information, visit or follow on Twitter (@fccincinnati), Facebook (/fccincinnati) or Instagram (@fccincinnati).


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