The architectural competition was based on Hyundai’s “Modern Premium” strategy – the concern’s definition of quality encompassing technology, functionality, design, comfort and sustainability. DMAA’s competition entry addressed all key aspects of “Modern Premium” and formulated these as titles, hypotheses and arguments. The central themes and content of the winning concept were subsequently incorporated into the extensive “Global Dealership Space Identity” (GDSI) Manual.
DMAA is an international architecture firm based in Vienna. Among their most significant projects are the Porsche Museum (Germany), the EYE Film Institute Netherlands, House Ray1 (Austria) or the Festival Hall in Erl. Besides multiple successes in international competitions, the architects’ contribution to the 2006 Architecture Biennale in Venice, as well as to the first Architecture Biennal in China attracted high attention. Furthermore DMAA co-founder Elke Delugan-Meissl curated the Austrian pavilion at Architecture Biennale in Venice 2016.
Press Information and pictures: http://presse.artphalanx.at/en/hyundai-motorstudio-goyang/
Information about DMAA and video: http://www.dmaa.at/projekte/detail-page/hyundai-motorstudio-goyang.html
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SOURCE Delugan Meissl Associated Architects