1. “Drift and Shift” to cloud-native storage
By definition, data that is not yet in the cloud is stored in silos, each with specific data access protocols. This data is extremely complicated to “lift and shift” to the public cloud. Instead, a “drift and shift” strategy is more practical, shifting storage to a cloud-native format that uses on-premises storage. Data remains where it is today, so this step is both low cost and low risk, and can be done over time. The business benefits of cloud storage can be achieved on premises, and the data will be ready to move to public cloud when the time is right.
2. Automate operations
Data management software with built-in automation that operates based on policies set and controlled by IT makes it possible for even a single administrator to manage a multi-petabyte hybrid cloud infrastructure in a global organization. Define the service objectives for protection, synchronization, location, access, capacity usage, etc., and let the software control the placement of data and its delivery to applications. Users consume storage with the right policies for their applications. As the business demands evolve, so can the policies controlled by IT.
3. Stay flexible
All key public cloud providers (Amazon, Google, Microsoft, and Rackspace) use object storage platforms for long-term retention and governance of the end user’s data. While object is their default setting, there are enough differences under the hood, and enough proprietary technology, that moving a petabyte, or even part of a petabyte, from one provider to another may be intolerable. With data management across all locations and clouds, cross-cloud platform compatibility offers the flexibility that architects are looking to build into their infrastructure. This ensures IT stays in full control, allowing universal management regardless of location, and prevents provider lock-in.
4. Metadata mastery
Due to technical limitations, legacy storage like SAN and NAS systems were just not built with metadata in mind. Cloud-native storage retains metadata with the object data, rather than in a separate database only its own application can read. Cloud storage – whether public cloud, cloud-native on-premises, or a combination – is an ideal medium in which to take advantage of metadata. Harnessing, organizing, and analyzing metadata associated with petabytes of business data would have been unthinkable just a few years ago.
“Pricing based on consumption, elastic scalability, improved collaboration, and other key advantages of the public cloud are attainable goals, but those with large data volumes must be mindful of their unique environment,” said Joe Arnold, SwiftStack president and chief product officer. “Fortunately these organizations will also find that the right cloud data management tactics and tools will unleash more value from that data, and respond as business needs and workloads evolve.”
SwiftStack brings the fundamental attributes of public cloud resources into the enterprise infrastructure: scalability, agility, and pricing based on consumption. Legacy applications can access and consume storage via file services, and cloud-native applications via object. Users gain the freedom to move workloads between private data centers and public clouds like Amazon or Google, and from cloud to cloud, according to administrative policies. Whether on-premise or in public cloud, data remains under the management control of internal IT, residing wherever it is needed by users and applications. SwiftStack enables the use of standard commodity hardware and choice of server hardware, drives, and networking; and scales linearly, so capacity and throughput can be added independently and cost effectively.
SwiftStack, founded in 2011 by some of the earliest pioneers in cloud computing, is a leading cloud storage provider for organizations that require universal access to petabytes of unstructured data in a single namespace. Its software is popular in industries like media and entertainment, life sciences, and web-based business; and for functions like active archive, sharing and collaboration across multiple locations, and multi-cloud data management. SwiftStack has more than 100 customers including eBay, Verizon, Grand Theft Auto developer Rockstar Games, and the University of Virginia (or whatever big ones we can mention). The company is headquartered in San Francisco and received B-series funding from OpenView Partners, Storm Ventures, UMC Capital, and Mayfield Fund. For more information visit www.swiftstack.com or follow the company on Twitter and LinkedIn.
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