Hard Rock International Announces 200-Room Hotel On “The Original American Beach”


ORLANDO, Fla., June 13, 2017 — Hard Rock International announces plans to open its fourth property in Florida, bringing the brand’s iconic vibe to Daytona Beach in late 2017. The 200-key property will bring unparalleled music offerings and amenities to one of Florida’s most well known vacation destinations. The beachfront property is in collaboration with Summit Hospitality Management Group and managed by Hard Rock International.

“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” said Marco Roca, executive vice president of global hotel development at Hard Rock International.

“We look forward to collaborating with Hard Rock Hotels & Casinos, a brand that fits perfectly in Daytona Beach and leads the way in the lifestyle hospitality space,” said Abbas Abdulhussein, owner, Humphrey Realty.

True to the Hard Rock brand, the property will feature brand exclusive offerings including a Body Rock® workout facility, and a Rock Spa® complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. In the lobby, the world famous Rock Shop® will feature Hard Rock’s iconic merchandise. Keeping families in mind, young rockers can hang out in the brand’s signature hotspot, the Hard Rock Roxity Kids Club. Additionally, the property will boast The Sound of Your Stay® music amenity program, allowing guests to unleash their inner rock star – whether setting the mood with complimentary vinyl player and records or nailing power chords on a Fender guitar during an in-room jam session.

Catering to the unique needs of business and leisure travelers, Hard Rock Hotel Daytona Beach will provide 20,000 square feet of indoor and outdoor meeting space, including bright meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs.  

Hard Rock Hotel Daytona Beach will offer an array of amenities where guests will enjoy all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill. The beachfront property will include an expansive swimming pool and deck, offering guests panoramic views of the Atlantic Ocean. In addition to the hotel’s beachfront activities, guests will enjoy nearby outdoor experiences, ranging from paddle boarding on the Halifax River to deep-sea fishing out of the Ponce de Leon Inlet.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life – work, play and personal sanctuary. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With venues in 75 countries, including 176 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Cairo, Innsbruck, Andorra la Vella and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Abu Dhabi, Atlanta, Atlantic City, Berlin, Dubai, London, Los Cabos, New York City, Ottawa, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

FOR MORE MEDIA INFORMATION:
LAUREN HARRISON/JILL TRUDEAU
THE ZIMMERMAN AGENCY • 850.668.2222
HARDROCK-PR@ZIMMERMAN.COM  

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SOURCE Hard Rock International