OpenMind has a distinct way of working with clients from Brief to Blueprint™ to tackle a diverse range of brand and innovation challenges. Faster sprints compress the endless debate-cycle by connecting decision-makers with creative talent to invent together. Underpinned by an open-minded philosophy that helps brands embrace strategic insights from culture and consumers, OpenMind’s dynamic and immersive approach takes co-creation to a new level.
OpenMind will be led by Jen Drexler, Managing Partner, who has spent the past 20 years working for some of the world’s leading brands including Westin Hotels, Pfizer, Johnson & Johnson, IKEA, Bloomingdale’s, Mondelez, Guardian Insurance, Viacom and Estee Lauder.
“In our post-truth era, brands must be honest with themselves, and brave enough to challenge their own status quo”, says Drexler. “I always admired Hall & Partners’ global reach, deep client relationships and cutting-edge approaches for translating human truths for the world’s biggest brands. I look forward to working with clients to co-create and craft their blueprints for the future.”
Drexler was previously an EVP of Insights and Strategy for Now What, an SVP at Insight Strategy Group, and the co-founder of Just Ask a Woman. Based in New York, she is an expert in gender roles and creating new qualitative techniques.
Hall & Partners’ Global CEO Vanella Jackson says, “In a dynamic, changing environment, identifying opportunities for growth is challenging. Rapid innovation and experimentation is vital to ensure brands survive and prosper. Jen brings with her a wealth of knowledge and a history of non-traditional approaches to insights and innovation that clients love.“
About Hall & Partners
Hall & Partners is a global strategic brand consultancy powered by data and insight. We are challengers in the research industry, questioning traditional thinking, pioneering the latest technology and leading with innovation. We support leading brands in creating commercially and emotional rewarding brand relationships. Hall & Partners is a part of the DAS Group of Companies. For more information, visit www.hallandpartners.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries. For more information, visit www.dasglobal.com.
Global Head of Brand and Marketing
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