Groupe Beneteau, known for building strength on strong values and sound fundamentals, chooses Level 5 Advertising to lead Digital and Targeted Marketing efforts.

WASHINGTON, June 22, 2017 — Groupe Beneteau and Level 5 Advertising are proud to announce their marketing partnership. Groupe Beneteau is a recognized French luxury yacht manufacturer with 1,200 dealers in five different continents, predominately in Europe and the United States. Level 5 Advertising is an industry leading, full-service advertising agency based in Herndon, VA.  

The new partnership with Level 5 Advertising continues a series of targeted marketing improvements and expansion efforts put forth by Groupe Beneteau. The first of the group’s brands to launch with Level 5 is Scarab Jet, a powerboat line acquired by Beneteau as part of the purchase of Rec Boat Holdings in 2014.

Level 5 Advertising’s immediate marketing plan to improve Scarab’s approach to business in the digital age kicked off on June 1, 2017. The expectation is to improve brand awareness, sales, retention, and the overall customer experience.

“Both Groupe Beneteau and Level 5 pride themselves on the level of technology and innovation of their products, which makes this partnership a perfect match,” said Rich Delancey, VP of Digital, Level 5 Advertising. 

“Level 5 brings an approach to Scarab marketing that is ideal for the targeted demographic, using the latest in digital analytics,” added George Armendariz, CEO of Groupe Beneteau Americas.

About Groupe Beneteau
Groupe Beneteau, founded in France in 1884, is the world’s number-one sailboat builder and continues to establish themselves in the powerboat market. Success of the Scarab Jet brand will not only strengthen the company’s credibility as powerboat manufacturers, but directly contribute to the development strategy for increased growth in the North American market.

About Level 5 Advertising
Established in 2008, Level 5 Advertising aspires to provide clients with a targeted marketing solution for their business. Clients no longer need to work with multiple ad partners—technology, creative, and strategy can now all come from one cohesive team. This data-driven integrated strategy utilizes a team of certified analysts and the latest technology to manage and measure marketing, ensuring customized messages to customers and true ROI for dealers.
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Media contact: Rich Delancey,, 802-343-7427


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SOURCE Level 5 Advertising

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