Analytics On Demand provides ongoing access to detailed and customizable reports that integrate library patron and collection data with information from proven external data sources, such as the U.S. Census and Experian’s Mosaic lifestyle segmentation. Public libraries can map their patrons and non-patrons at the household level with demographic data including lifestyle profiles, location, household consumption, length of residency and more. Then, based on what they learn, they can make data-driven decisions to target new populations, create programs, build their collections and better allocate budget and resources. Following the changes, the reports can be run again to see if they are making the desired impact.
Public libraries using Analytics On Demand purchase up to seven apps that allow them to visualize data through on-demand reporting with maps, charts and graphs, helping them define, measure and accomplish their library’s goals. To take this data-driven decision making to the next level using the new dashboard, libraries need to purchase three specific apps: Patron Profiles, Marketing Action–Patrons and Marketing Action-Non-Patrons.
“As communities evolve, so does what their members need and want from public libraries,” said Leigh Ann Cusack, senior director of public and consortia product, Gale. “Analytics On Demand, combined with its new interactive dashboard, puts powerful information for data-driven decision making and planning right at public library staff’s fingertips.”
For more information, visit http://www.gale.com/databases/analytics-on-demand.
About Cengage and Gale
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Gale, a Cengage company, provides libraries with original and curated content, as well as the modern research tools and technology that are crucial in connecting libraries to learning, and learners to libraries. For more than 60 years, Gale has partnered with libraries around the world to empower the discovery of knowledge and insights – where, when, and how people need it. Gale has 500 employees globally with its main operations in Farmington Hills, Michigan. For more information, please visit www.gale.com.
Lisa Wolfe, L. Wolfe Communications
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/gale-unveils-analytics-on-demand-dashboard-puts-information-for-data-driven-decision-making-at-public-librarians-fingertips-300476643.html