NEW YORK, Aug. 22, 2017 — Foot Locker (NYSE: FL) announced today the release of its newest digital campaign with adidas, featuring NBA star James Harden. The spot, entitled “Summer of Harden,” follows the player as he reflects on his notable off-season accomplishments and adventures.
In the commercial, debuting on Foot Locker’s YouTube channel, Harden goes about his daily summer routine, working out on a treadmill, perfecting his shot, recovering in a hot tub and getting dressed in the freshest adidas gear from Foot Locker. He reflects on his off-season experiences, from the runways of Paris Fashion Week to his “little raise at work,” as it becomes apparent the NBA star’s off-season routine is taking place from the luxury of a sun-soaked private yacht.
“I’ve definitely had a summer to remember,” said Harden. “I like to give my fans a look into my life off the court and we had fun with Foot Locker and adidas on this one to make this a little extra with the yacht.”
The campaign features some of Harden’s favorite off-season sneakers, including the adidas EQT, alphabounce and Harden LS, all available at Foot Locker. The third colorway of the Harden LS, “LA Life,” drops in Foot Locker stores and on footlocker.com globally later this week.
“This has truly been the ‘Summer of Harden,'” said Stacy Cunningham, vice president of brand marketing and services at Foot Locker North America. “Both on and off the court, James is living his life to the fullest and doing so in style. This is something our Foot Locker customers admire and follow, especially during the back-to-school season, when style is everything. We’re glad that Foot Locker can be a part of his best summer yet.”
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, SIX:02, Runners Point and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | App: iOS and Android #Approved
adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as James Harden, Damian Lillard, Derrick Rose, Candace Parker, Nneka Ogwumike, Kyle Lowry, Andrew Wiggins and Kristaps Porzingis.
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SOURCE Foot Locker, Inc.