Firestone Launches Aggressive Off-Road Tire for 4X4s, Pickup Trucks and SUVs

NASHVILLE, Tenn., May 18, 2017 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) today announced the release of the next-generation Firestone Destination M/T2 tire for 4X4 vehicles, pickup trucks and SUVs. Featuring an all-new tread compound and aggressive tread design, the Destination M/T2 tire from Firestone delivers increased traction in the most demanding off-road conditions.*

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations. “Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

Designed for and tested in deep mud, rock and sand, the Firestone Destination M/T2 tire delivers trusted traction with dependability and durability. Stone and mud rejectors help keep the tread clear of debris, and 23-degree attack angles give the tire strong pulling power.

An all-new tread compound, 3-ply sidewall construction and more aggressive upper sidewall design give the Destination M/T2 increased traction in mud and offer stronger resistance to chips and tears. Additionally, the Firestone Destination M/T2 tire has 20 percent more biting edges for better grip on slick, wet surfaces and in snow conditions.*

Available in 29 sizes for 15″ to 22″ wheels, the Firestone Destination M/T2 tire will replace the Firestone Destination M/T tire and offers increased size coverage compared to the first-generation product offering. Known for strong performance, the Firestone Destination M/T2 tire is backed by a Gold Pledge Limited Warranty and the Firestone 30-Day Buy & Try Guarantee.**

The Firestone Destination M/T2 tire can be purchased at any authorized Firestone tire dealer as early as July 2017.

*As compared to the Firestone Destination M/T tire.
**Certain conditions and limitations apply. See a Bridgestone representative or warranty manual for details.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

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SOURCE Bridgestone Americas, Inc.

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