With unique and proprietary solutions designed to meet the evolving needs of buyers, all solutions are highly relevant to the challenges of the specific buyer class, whether that’s a direct advertiser, affiliate network and/or media agency. “Regardless of where you sit in the value chain, all campaigns face the same moment of truth when end advertisers must assess whether the media spend advanced their business goals,” said Avishay Raviv, Co-CEO of Edge 226. “Digital has raised the marketer’s expectations, and their media acquisition partners must rise to the occasion. And that, in turn, requires a new approach to technology.”
“With over a decade of hands-on experience, we were well aware of the challenges facing the industry, including issues around fraud and transparency. We spent a lot of time speaking to buyers, and the complaint we heard most frequently was how they manage to meet their clients’ expectations within the growing complexity of the digital ad tech space,” said Yoav Kirmayer, Co-CEO of Edge 226. “Their clients want high quality traffic backed by complete transparency to drive specific business KPIs and campaign efficiency. We understood all the steps and workflows buyers must follow to meet those demands. A new class of technology was needed with solutions that tightly track to each buyer’s – and their clients’ – needs.”
Initial products will include:
- Echo: A turnkey affiliate network management platform serving mobile advertisers and mobile affiliate networks that offers streamlined workflows and full integration with leaders in ad fraud solutions, including 24Metrics, Fraudlogix, Protected Media – to provide real-time user verification, ability to focus user acquisition strategies on advertiser’s specific engagement events and robust reporting.
- Leverage: A mobile media agency with considerable domain expertise in the mobile advertising space servicing mobile advertisers and mobile affiliate networks. Leverage customers reap the benefits of Edge 226’s sophisticated Echo platform. Sales and account managers are working closely with the biggest advertisers in the mobile user acquisition space to understand the engagement events that matter most to their business and plan a user acquisition strategy designed to meet these goals.
- Peak: A solution offering video networks and video-focused agencies with a more transparent, full-service DSP connected to the leading SSP. Peak enables its clients to minimize their programmatic buying risk by using its unique algorithm and prediction engine which provides actual views-based pricing models instead of blind CPM buying, which is common today. As a result, the introduction of Peak will allow video networks and agencies to better meet their advertiser client’s goals with more relevant media, and higher quality users.
About Edge 226:
With 90 employees and offices in New York, NY, Tel Aviv, Israel and Beijing, China, Edge 226 is a leading provider of advanced ad tech solutions for today’s mobile advertisers, mobile agencies, mobile affiliate networks and video ad networks. Their portfolio of products consists of Echo, Leverage and Peak. Echo is a turnkey affiliate management platform for mobile advertisers, mobile agencies and mobile affiliate networks. Leverage is a mobile media agency with deep domain expertise in the mobile advertising space and Peak is a platform that will provide video networks and video-focused agencies with a full-service DSP capabilities. For more information on Edge 226, visit www.edge226.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/edge-226-launched-to-address-the-changing-needs–higher-expectations-of-todays-digital-advertisers-300458458.html
SOURCE Edge 226