Donuts Take Center Stage in the Big Apple

ISLANDIA, N.Y., May 17, 2017 /PRNewswire/ — Entenmann’s® Bakery, a division of Bimbo Bakeries USA, is making donuts the star of New York by bringing its 2017 National Donut Day celebration to Times Square, on June 2. Fans will have the opportunity to sample delicious Entenmann’s Donuts, take part in fun activities and be wowed by the world famous Harlem Globetrotters. 

Thousands of donuts will be given away throughout the 2017 National Donut Day celebration. Fans who cannot be in New York can join the festivities Live on Entenmann’s® Facebook page and share in the fun using #NationalDonutDay and #Entenmanns.

Starting today, specially marked National Donut Day boxes of delicious Rich Frosted Donuts are available for purchase, and consumers can enter into the “Win Free Donuts for a Year” sweepstakes via Entenmann’s® Facebook page. For each entry, $1 will be donated to charity partner Feeding America, up to $10,000. With 200 Food Banks and 60,000 food pantries and meal programs throughout the U.S., Feeding America is able to serve 1 in 7 Americans and continue the fight against hunger in our country.  More information about the sweepstakes and donation program is available

“We are excited to bring our National Donut Day celebration to Times Square and raise funds for Feeding America,” said Lorraine Hale, Senior Director of Marketing for Entenmann’s Bakery, part of Bimbo Bakeries USA. “Our ‘Win Free Donuts for a Year’ sweepstakes is a fun way for Entenmann’s® to engage with our fans and a National Donut Day tradition. Who wouldn’t want a year’s worth of donuts!”

Entenmann’s® got its start 119 years ago in Brooklyn, New York and today, the brand produces more than 780 million donuts annually. In fact, Entenmann’s has made more than 4 billion donuts, which, if laid end-to-end, would wrap around the earth almost nine times.

Entenmann’s also launched a new line of specialty donuts.  The brand new Donut Shoppe Donuts feature a colorful new top iced coating, sprinkle topping and will be served in a retro style donut shop design flat box. The varieties include:

  • Black and White Donut – This vanilla flavored yellow cake donut with rich chocolate frosted and vanilla flavored white coating is a delicious rendition of the popular New York classic cookie
  • Party Sprinkled Donut – A moist yellow cake donut with a sweet party flavored glaze, white frosted coating and topped with fun party sprinkles
  • Seasonal Flower Donut – A fun, festive and flower shaped vanilla flavored yellow cake donut topped with a colorful sweet coating and pastel colored sprinkles

These delicious new treats hit store shelves in April 2017 in the Northeast, Metro and Midwest regions right in time for this year’s National Donut Day celebration.

Donut Shoppe Donuts are a tasty addition to the Entenmann’s donut family which includes the renowned Rich Frosted and Crumb Topped Donuts (aka Mr. and Mrs. Rich Frosted), in addition to seasonal favorites like the Lemon, Harvest Pumpkin and Cider Donuts.

About Entenmann’s® Bakery
Entenmann’s history dates back over 119 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York. By the 1960s the company was selling delicious donuts throughout the New York metropolitan area; by the 1970s it began selling nationwide.  Today, Entenmann’s markets over 100 different baked goods in the U.S., producing 780 million donuts a year – one of which is the #1-best-selling classic Entenmann’s Rich Frosted Donut introduced in 1973.

About Bimbo® Bakeries USA
Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation’s leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann’s®, producer of top quality donuts and cakes since 1898.  Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Freihofer’s®, Heiner’s™, Marinela®, Mrs Baird’s®, Nature’s Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®. BBU is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 22 countries.

About The Harlem Globetrotters®
The Harlem Globetrotters® are legendary worldwide, synonymous with one-of-a-kind family entertainment and great basketball skills for the past 90 years. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans – among them popes, kings, queens, and presidents – over nine thrilling decades. The American Red Cross is the official charity of the Harlem Globetrotters. Sponsored by Entenmann’s Donuts ®, Ticket Galaxy and Baden Sports, Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S. For the latest news and information about the Harlem Globetrotters, follow us on Twitter @Globies.

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SOURCE Entenmann’s