DEWALT® Supports Wounded Warrior Project with NASCAR Fundraising Initiative

MOORESVILLE, N.C., May 17, 2017 /PRNewswire/ — DEWALT, along with Joe Gibbs Racing and No. 20 DEWALT Toyota driver, Matt Kenseth, will honor injured veterans at the Monster Energy NASCAR All-Star race this weekend.

In support of Wounded Warrior Project (WWP), DEWALT has partnered with Lowe’s retail locations in North Carolina to implement a powerful in-store promotion. Throughout April and May, 10% of the proceeds generated from the sale of all DEWALT products will be donated to WWP. To further the impact, Stanley Black & Decker (parent company of DEWALT) will match all funds raised, doubling the donation amount to 20% of all proceeds. 


On Saturday, May 20, just before Matt Kenseth takes the course at Charlotte Motor Speedway, he along with representatives from DEWALT, will present the total check to WWP. This donation will add to the more than $1.47 Million that Stanley Black & Decker has donated to WWP since their partnership began in 2013.

Leading up to Saturday’s race, DEWALT has a series of exciting activations planned. On Thursday, May 18, Matt Kenseth will be visiting Lowe’s in Mooresville, NC, to greet customers and fans. Attendees will have the opportunity to take photographs with Matt and the No. 20 DEWALT Toyota show car, as well as the chance to win tickets for Saturday’s race at Charlotte Motor Speedway.

A special VIP experience has been arranged for four veterans served by WWP, including honorary introductions at the Driver’s Meeting, a private meet-and-greet with Matt Kenseth, behind-the-scenes tour of the pit and garage area, pre-race ceremonies with the team, and a seat atop the No. 20 DEWALT pit box to watch the race. As an additional thank-you for their attendance, DEWALT partner, Flags of Valor, will also present the guests with veteran-made commemorative flags, which have been hand-crafted with DEWALT tools.

“We’re grateful that DEWALT continues to support Wounded Warrior Project and the warriors that we proudly serve,” said Jennifer Silva, Chief Program Officer at WWP. “Isolation can be one of the most significant struggles our wounded warriors deal with after serving their country. For some, it can be challenging to forge relationships like those formed during their military service. That’s why chances to engage with other veterans in fun, relaxing environments reinforces bonds that help warriors recover from the wounds of war. This event will give them a chance to do that, and we’re thankful that DEWALT is making it happen.”

Notes to editors

The Monster Energy NASCAR All-Star race will be broadcasted live on FOX Sports 1 at 8:15pm ET. Further information, and images from the race and the check presentation, are available from Colbi Bradley, Stanley Black & Decker Corporate Brand Marketing at colbi.bradley@sbdinc.com.

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP connects wounded warriors and their families to valuable resources and one another, serves them through a variety of free programs and services, and empowers them to live life on their own terms. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. WWP is an accredited charity with the Better Business Bureau (BBB), is top rated by Charity Navigator, and holds a GuideStar Platinum rating. To get involved and learn more, visit woundedwarriorproject.org.

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Sprint Cup Series teams, three NASCAR XFINITY Series teams and a driver development program. Its 2016 driver lineup consists of Denny Hamlin, Kyle Busch, Matt Kenseth, and Carl Edwards in the Sprint Cup Series. Meanwhile Daniel Suarez and Erik Jones will run fulltime in the NASCAR XFINITY Series, joining Kyle Busch and Matt Tift who will run partial schedules. In addition, Cody Coughlin is currently in JGR’s driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning four Cup Series championships, and four Nationwide Series owner’s championships along with more than 200 NASCAR races, including four Brickyard 400s and two Daytona 500s.

About DEWALT

DEWALT has a strong history and connection with WWP, with an established partnership that dates back to 2013. Furthermore, DEWALT currently employs more than 1,000 former US military service members. More at: http://americanpride.dewalt.com/supporting-our-veterans.

DEWALT is a leading manufacturer of industrial corded and cordless power tools, power tool accessories, and hand tools in categories that include Woodworking, Drilling & Fastening, Concrete & Metal Power Tools, as well as Cutting, Abrasive, and IMPACT READY® Impact Driver Power Tool Accessories. Hand Tool categories include Measuring & Layout, Knives & Blades, Mechanics Tools, and Storage Solutions. With seven manufacturing locations in the USA, DEWALT remains committed to domestic manufacturing and produced over 90 million individual units of Power Tools, Hand Tools, and Accessories in the United States with global materials in 2016 alone. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Twitter and Instagram.

About Stanley Black & Decker

Stanley Black & Decker, an S&P 500 and FORTUNE 500 company, is the world’s leading provider of tools and storage, the world’s second-largest commercial electronic security company, and a leading engineered fastening systems provider, with unique growth platforms in the Oil & Gas and Infrastructure industries. Well-known brands include: STANLEY, BLACK+DECKER, DEWALT, Craftsman, Porter-Cable, Bostitch, Facom, Mac Tools, Proto, Vidmar, Lista, and more. Learn more at stanleyblackanddecker.com.

Media contact information:
Tim Perra
Vice President, Public Affairs
Phone: (860) 826-3260
Email: Tim.Perra@sbdinc.com

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SOURCE Stanley Black & Decker, Inc.

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