DaDaABc and Pearson Education Group Reaffirm Strategic Cooperation Agreement to Pioneer a Unique Online Closed-loop Education System

NEW YORK, Aug. 21, 2017 — DaDaABC, China’s leading online English learning platform for children, has continued their push to become the best online school in the world by embarking on a 9-day tour of America.

One of the main focus areas of the recent expansion at DaDaABC has been the promise of well-designed curriculum that will take advantage of their unique one-on-one online teaching platform. The founder and CEO of DaDaABC, Hui Zhu, along with the Vice President of Education, Joyce Shen, visited the headquarters of Pearson Education Group on August 15 to meet with Mark Chernis, Senior Vice President of Strategic Partnerships & Investments at Pearson.

The two forward-thinking parties exchanged ideas on continued cooperation in the areas of teaching evaluation, textbook research and mutual guidance.

The upgrade of traditional publishing products to a more digital solution is an inevitable trend. We are delighted to have Pearson working closely with us to share their high-quality teaching resources through our online platform“, said Hui Zhi.

DaDaABC became the one and only online testing centre to offer the Pearson Test of English Young Learners (PTE YL) starting in March this year. The innovative online education company has also secured Pearson’s authority to deliver its well-known Primary Longman Express (PLE) online curriculum.

‘We will be accelerating our progress in refining the PTE test as to make it more accurate when it comes to the evaluation of students real English ability. Along with the PLE, we will also customise textbooks for DaDaABC, said Mark Chernis.

Hui Zhi added Our vision of a closed loop online English education system is the current focus of DaDaABC. The unique loop structure includes four key areas in the business chain; systematic teaching, carefully designed curriculum, authoritative certification and the recognition of our schools advancement, both at home and abroad.

About DaDaABC

Founded in 2013, DaDaABC is the most innovative English training institution in China, and was established to provide what has become one of China’s most successful intelligent English learning platforms for children. Winner of over 15 awards and recognitions in 2016, DaDaABC developed a leading English training system focused on one-on-one online tutoring and encourage youngsters to learn and practice while having fun with instructors, and announced a total capital raising of 500 million RMB in Series B and Series B+, which will be used in market expansion, curriculum development and learning experience improvement. DaDaABC has been helping students from mainland China, Hong Kong, Taiwan, South Korea, Japan, France, Germany, and other non-English speaking countries. For more information, please visit:

About Pearson

Pearson is a leading global education group with over 170 years of history. The company is dedicated to providing education workers and students of all ages with quality education contents, technology, tests and evaluation, professional certification and other education-related services. 

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