April 13, 2017 (Newswire.com) –
NuVorce, LLC, the only divorce firm where clients pay controlled fees for unlimited access to their attorneys, has won the 2017 Internet Advertising Competition (IAC) for Best Online Legal Advertisement.
“Who says we can’t play with some humor in the process of divorce,” says Attorney and Founder Drew Vaughn. “The ads purpose is to identify with clients. We understand what could bring a new client to NuVorce and what the client wants. Our client goals are simple: obtain a winning outcome as fast as possible, without sacrificing quality.”
“I’m a math nerd and I invented the formula that predicts the costs of divorce. This formula forces my firm to be more efficient than my competitors; after all, we’re not paid by the minute. Our clients know what they’re paying, why they’re paying it, and what we’re trying to accomplish for them,”
In the category of Best Online Legal Advertisement, NuVorce won for its ad entitled ‘Something Wicked This Way Comes.’ This fifteen-second spot targeting men starts with the grim reaper riding in slow motion towards the camera on a black horse, while music set to the tune of a gothic “fight or flight” horror movie scene dramatically plays to paint a picture of doom and gloom. The simple caption reads: “Is this how it feels…when you know your wife is on her way home? We can get you half of the horse. NuVorce – Deliberately Different Divorce.”
“As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
NuVorce’s mission is to change how law is practiced and marketed to potential clients. “I’m a math nerd and I invented the math formula that predicts the costs of divorce. This formula forces my firm to be more efficient than my competitors; after all, we’re not paid by the minute. Our clients know what they’re paying, why they’re paying it, and what we’re trying to accomplish for them,” says Drew.
Building a purpose driven marketing mix means having a strong online persona with key advertising elements. “Winning the IAC 2017 Best Online Legal Advertisement, along with continuously increasing customer demand, validates we are heading in the right direction with our creative and differentiated brand and we are honored,” stated Drew.
About NuVorce, LLC
Drew Vaughn, law school professor and MBA graduate, founded NuVorce LLC March 2014 in Chicago, IL. NuVorce is the only law firm ever named a finalist for the Chicago Innovation Awards. This year, the American Institute of Family Law named Drew one of the Top 10 2017 Lawyers in Illinois. The firm has extensive experience in handling financially complex divorce cases for professional athletes, entertainers, high-level professionals, and business owners. For more information visit www.nuvorce.com
NuVorce’s services include all areas of Family Law:
- Divorce and Legal Separation
- Child Custody and Visitation
- Alimony and Child Support
- Alternative Dispute Resolution & Litigation
- Civil Unions and LGBT Matters
- Orders of Protection
- Division of Property and Business Valuation
About Internet Advertising Competition (IAC)
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.
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Source: NuVorce, LLC