CBS’ Primetime Series Grow An Average +52% In Most Recent Nielsen Total Content Ratings


NEW YORK, June 12, 2017 — CBS’ primetime entertainment series grew an average of +52% from its live plus same day average, according to the most recent Nielsen Total Content Ratings (TCR) which measured the first 29 weeks of the 2016-2017 season. Nielsen’s new TCR measures live plus 35 day viewing across multiple viewing platforms including VOD, TV and DVR. CBS measurement of online and mobile viewing is still in development and not included in this metric.

Based on TCR season-to-date data through week 29, CBS’ entertainment series delivered an average of 12.4 million viewers on a live plus 35 day basis, +52% more than its live plus same day average and +15% greater than its live plus 7 day average. CBS’ 2016 TCR audience is even with the Network’s audience of 16 years ago during the same time period, when only live viewing was measured.

“The new Total Content Ratings measurement continues to demonstrate our ability to build huge, unparalleled audiences around network television programs and create valuable content assets in the process,” said Kelly Kahl, President, CBS Entertainment. “It shines an even bigger spotlight on how viewer habits have changed and how post-live viewing is boosting viewership that isn’t captured the next day or even within three and seven days.”

Television’s #1 comedy, #1 drama and #1 new drama all grew substantially from their live plus same day averages:

  • THE BIG BANG THEORY grew +65% to 23.72 million viewers.
  • NCIS was up +42% to 21.22m.
  • Freshman drama BULL and BLUE BLOODS added more than six million viewers each, while CRIMINAL MINDS, NCIS: NEW ORLEANS and SCORPION all added well over five million viewers.

CBS Primetime Entertainment Series – 2016-17 Season-to-date – TCR Live+35 Days

TCR LIVE+35

TCR vs. NPM Live+SD

TCR vs. NPM Live+7

Per 2+ AA (000)

Percent
Difference

(000)
Difference

Percent Difference

(000) Difference

Rank

CBS AVERAGE

12,439

+52%

+4,281

+15%

+1,607

1

THE BIG BANG THEORY 

23,716

+65%

+9,369

+22%

+4,297

2

NCIS 

21,215

+42%

+6,296

+14%

+2,590

3

BULL 

18,227

+56%

+6,549

+16%

+2,551

4

BLUE BLOODS 

16,437

+63%

+6,363

+15%

+2,202

5

NCIS: NEW ORLEANS 

15,393

+60%

+5,758

+14%

+1,914

6

HAWAII FIVE-0 

14,626

+55%

+5,177

+18%

+2,250

7

NCIS: LOS ANGELES 

14,364

+39%

+4,062

+13%

+1,641

8

CRIMINAL MINDS 

13,073

+75%

+5,604

+20%

+2,135

9

SCORPION 

12,773

+76%

+5,509

+19%

+2,000

10

MADAM SECRETARY 

12,767

+51%

+4,322

+13%

+1,518

11

SURVIVOR 

11,961

+42%

+3,534

+13%

+1,396

12

MACGYVER 

11,329

+46%

+3,550

+15%

+1,453

13

KEVIN CAN WAIT 

10,971

+38%

+3,022

+14%

+1,334

14

CODE BLACK 

10,707

+79%

+4,723

+16%

+1,446

15

MOM 

10,425

+39%

+2,902

+11%

+1,065

16

LIFE IN PIECES 

9,346

+50%

+3,133

+13%

+1,074

17

PURE GENIUS 

9,141

+71%

+3,796

+16%

+1,281

18

ELEMENTARY 

9,076

+82%

+4,100

+18%

+1,360

19

THE GREAT INDOORS 

8,905

+22%

+1,602

+8%

+681

20

SUPERIOR DONUTS 

8,710

+28%

+1,925

+11%

+857

21

CRIMINAL MINDS: BEYOND BORDERS 

8,556

+70%

+3,533

+17%

+1,262

22

MAN WITH A PLAN 

8,554

+30%

+1,952

+11%

+833

23

HUNTED 

8,202

+35%

+2,111

+13%

+943

24

2 BROKE GIRLS 

7,993

+40%

+2,267

+12%

+870

25

DOUBT 

7,791

+67%

+3,124

+15%

+996

26

THE AMAZING RACE 

7,733

+86%

+3,581

+17%

+1,130

27

UNDERCOVER BOSS 

7,070

+18%

+1,092

+6%

+401

28

THE ODD COUPLE 

6,577

+32%

+1,580

+9%

+540

29

TRAINING DAY 

6,001

+53%

+2,067

+14%

+756

30

RANSOM 

5,081

+44%

+1,560

+15%

+673

Source:  Nielsen TCR, 9/19/16-04/09/17; Persons 2+ AA (000), Primetime, originals only, excludes OTO specials, repeats, news and sports programming.  TCR Live+35 data include TV, DVR and VOD viewing; Digital data is excluded from this analysis.  TCR data are based on program only minutes; Nielsen’s Live+SD and Live+7 data are based on program and commercial minutes.  TCR data are based on Total U.S. Population, while NPM data are based on U.S. TV Households.

 

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SOURCE CBS