BOSTON, June 14, 2017 — BzzAgent, a dunnhumby company and influencer marketing leader, has hired media industry veteran John Running as its Chief Technology Officer. Located in the company’s Boston office, Running will lead technology, product development and innovation of the company’s influencer marketing platform for the world’s largest brands.
Running joins BzzAgent from EF Education where he was CIO of the Cultural Exchange division, a world leader in international education. John led the distributed global IT organization to define and implement the technology roadmap and digital transformation. His experience also includes an EVP role at Hill Holiday, an ad agency headquartered in Boston. John led technology, user experience and digital production teams in the design, implementation, and delivery of innovative customer experiences, web and mobile applications, and integrated marketing campaigns for clients including Bank of America, Liberty Mutual, Dunkin’ Donuts, Capella University and Chili’s.
“John Running is a key strategic hire for BzzAgent as we continue to innovate our technology, products, and platform to shape the future of influencer marketing,” said Steve McLaughlin, CEO of BzzAgent. “John brings extensive experience developing digital innovations and a passion for our purpose to make marketing better through the power of people.”
BzzAgent drives measurable reach and sales by generating the highest quality consumer generated content, videos and photos that share authentic brand experiences across all types of social media. The company works with many of the world’s largest brands in the US, UK, Canada, Brazil, and France, and has “preferred provider” status for several top CPG companies.
BzzAgent helps brands harness the power of human interaction and social media to create influencer marketing programs that drive sales. Our network of over a million consumers create the authentic content, reviews, and opinions that build trust and influence purchase decisions in a managed, scalable and measurable way. BzzAgent is one of the original influencer marketing companies with over 15 years of experience working with the world’s largest brands. The company was acquired by dunnhumby in 2011. Learn more at: http://about.bzzagent.com/
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